Director of Sales (EU & UK Markets)

Raffles is a brand among the Accor group. In most of its locations, Raffles has a long history of making the most of major landmarks, embedded in the local heritage of each country. Raffles Hotels create a well-balanced bridge between local communities, heritage, and the environment. Through the Raffles brands, the historical buildings enjoy a new life thanks to renovations that helped create refreshed luxurious accommodations that benefit from a better sustainable performance thanks to their new eco-design. These sensitive, high-quality, and sustainable repairs and enhancements are provided by the brand in areas of high historic significance.

Director of Sales

POSITION SUMMARY

Under the general guidance and supervision of the Director of Sales & Marketing, and within the limits of established Corporate/Sales policies and procedures, oversees and directs all aspects of the Sales activities. Responsibilities include overseeing the planning and development of promotional strategies; key role is to bring business to the resort with good occupancy and high yield.  The Director of Sales will accomplish this through managing all the key accounts and all other sales activities. Promotes the work culture and the company’s core values.

ESSENTIAL RESPONSIBILITIES

 Responsibilities and essential job functions include but are not limited to the following:

1. To maximize rooms revenue and profit through pro-active selling techniques and provide the highest standards of service levels
2. To provide a point of contact for all inquiries and associated processes within unit from key sales, marketing and PR channels.
3. To be the point of contact for all local and international operators in Maldives through the Male Office of the resort.
4. To develop and foster business through pro-active direct sales, marketing, telemarketing, direct mail, appointment calls and tours of the hotel.
5. Develops strategic action plans for hotels to drive measurable, incremental sales revenue.
6. Identify areas of opportunity in performance and recommend tools and sales training to optimize performance of sales team. Additionally work with individual resort teams to identify skill development areas and properly deploy sales and marketing resources.
7. Working closely with the General Manager, Director of Sales & Marketing, Reservations & Revenue Team.
8. Dealing with Tour Operators, Local DMCs, Corporate Companies, PR channels
9. Taking direct bookings
10. Site inspections
11. External callers
12. Analyse current and potential market/trends, coordinates all activities to maintain and increase revenue through added business volume and increase rate
13. Procure new and repeat business for the resort by monitoring contact with travel agencies, tour operators, airlines, commercial houses and professional associations with local and international markets.
14. Attain contracting with key travel partners, wholesalers, planners, corporate accounts, incentive buyers through personal sales calls, telephone contacts and written communications
15. Create and implement special programmes to achieve greater productivity through:
    • Increasing average rate
    • Increasing occupancy
    • Increasing business volume during low seasons
    • Increasing events and weddings
16. Manages key accounts
17. Co-ordinate the development of all promotional materials
18. Provide direction on the conducts market research
19. Monitors competitive activities
20. Ensures the resort is represented as an active member of the local community through association membership
21. To plan and attend trade and road shows in key market areas
22. Attends major travel functions to promote sales for resort
23. Arrange familiarization trips and site inspection.
24. Liaise with global sales representative
25. Establish and continuous update database and mailing list
26. Conduct weekly reviews of sales activity to ensure targets and sales objectives are being met
27. Sales presentation update and training within resort when required
28. Manage the Sales team and their performance

1. College Diploma is essential
2. Bachelor Degree is desirable
3.   Previous experience in luxury hotel/resort is essential
4. Strong leadership, ability to train and motivate team.
5. Strong leadership and interpersonal skills. Excellent communication and customer contact skills.
6. Results and service oriented with an eye for details.
7. Ability to multi-task, work well in stressful & high-pressure situations. A team player & builder and a motivator & self-starter.
8. Excellent communication skills, interpersonal relationship, and time management skills.
9. Strong and outgoing personality and exceptional negotiation skills.
10. Previous experience in Sales essential
11. Previous experience in Marketing is desirable
12. Fluency in English both spoken and written is essential
13.   Computer Literacy in Microsoft Word, Excel and Outlook are essential
14. Fidelio, Opera, CRM experience is desirable
15. Exposure to Multi Task environment is desirable
16. Exceptional in Numbers and Statistics is desirable
17. Enthusiastic & energetic
18. Passionate
19. Confident
20. Strong sales skills
21. Outgoing Personality
22. Caring
23.   Team Player
24. Empathy towards your customers and colleagues.
25. Pride and attention to detail.
26. Polished personal presentation with Warm, confident and hospitable personality.

Competencies

• Good interpersonal skills with ability to communicate with all levels of colleagues.
• Service oriented with an eye for details.
• Multicultural awareness and able to work and thrive within a culturally diverse environment.
• Good presentation and influencing skills.
• Flexible and able to embrace and respond to change effectively.
• Ability to work independently and has good initiative under dynamic environment.
• Self-motivated and energetic.
• Leads to constantly improve the guest and colleague service experience.
• Leadership skills required – collaborative, enabling, and entrepreneurial.
• Demonstrates sophistication, humbleness, personality, charisma, confidence, professional etiquette and competencies.

Why work for Accor?
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By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
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