Assistant Director of Sales

Belong in a place where you can be yourself and love what you do. Join our hotel community and we will support you to realise your true potential. You will be part of a team where everyone’s contribution is valued, and where innovation and commercial thinking are encouraged. We empower our ambassadors to bring ideas that elevate performance and create personalised guest experiences — helping our guests feel special, and ensuring you do too.

Located in the heart of Brisbane city, Sofitel Brisbane Central is renowned for sophisticated luxury accommodation, world-class dining, and impeccable hospitality. Our 416 elegantly appointed guest rooms and suites embody refined French luxury, delivered with heartfelt, personalised service. The hotel also features premium food and beverage outlets, Club Millésime executive lounge, two fitness centres, a day spa, and flexible conference and event spaces for up to 1,100 delegates.

As part of the global Accor network, Sofitel Brisbane Central offers the opportunity to work within an internationally recognised luxury brand while contributing to the hotel’s strong commercial performance in a competitive Brisbane market.

We are seeking a commercially driven and inspiring sales leader to join Sofitel Brisbane Central as Assistant Director of Sales. This is a pivotal role focused on accelerating revenue growth across Corporate, MICE, Government, Leisure, Entertainment and Sporting segments while supporting and elevating the performance of our Sales & Events team.

Reporting to the Director of Sales & Marketing, you will manage and grow key accounts, secure new business, maximise yield and drive total hotel revenue across rooms, conferencing and F&B. You will play a critical role in achieving budgeted targets, improving RGI and delivering strong return on investment.

You will develop and execute segment strategies, convert high-value opportunities, respond to RFPs and tenders within required timeframes, and maintain a strong, proactive sales pipeline. Through strategic prospecting, client engagement, site inspections and representation at industry events, you will strengthen market presence and expand our share across priority segments.

As a leader, you will mentor and support the Sales & Events team to achieve individual and collective KPIs, fostering a high-performance, conversion-focused culture. You will work closely with Revenue, Marketing and Operations to ensure seamless handovers, exceptional client experiences and optimal commercial outcomes.

Success in this role requires strong commercial acumen, a proven ability to win and convert business, confident negotiation skills and a strategic mindset. You are results-driven, highly organised and thrive in a fast-paced luxury environment. You lead by example, build long-term relationships and are passionate about delivering excellence aligned with Sofitel’s brand standards.

• Proven sales experience within hospitality, business events or a luxury hotel environment.
• Demonstrated success achieving revenue and conversion targets.
• Experience managing corporate and MICE accounts.
• Strong negotiation, account management and presentation skills.
• Proficiency in CRM systems (Delphi FDC preferred).
• Tertiary qualification in Hospitality, Business or Event Management (preferred).

If you are ambitious, commercially savvy and ready to step into a senior sales leadership role within a luxury brand, this is your opportunity to make a measurable impact at Sofitel Brisbane Central.

Bring passion and dedication to excellence, and we will recognise your contribution with a variety of benefits, rewards and development opportunities within the global Accor network. We are committed to your professional growth, offering leadership development pathways, global mobility opportunities and industry-leading training programs.

Thrive in our Sofitel Brisbane Central community, with:

• Heartist benefits including global accommodation and dining discounts for you, your family and friends
• Complimentary hotel stay package to celebrate your work anniversary
• Secure parking in the centre of Brisbane for only $10 per day
• Direct access to Central train station
• Complimentary meals in the ambassador dining room
• Laundered uniforms and dry cleaning of duty attire
• Access to wellbeing programs and learning platforms

Let your passion shine. Visit careers.accor.com and say “bonjour” to your next career opportunity.