Senior Sales Manager - Groups & MICE

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• Develop and implement effective sales strategies to increase business from MICE and Corporate segments, focusing on social events and group bookings.
• Identify and target new business opportunities through market research, networking, and sales calls to build a robust client base.
• Maintain strong relationships with existing clients, event planners, travel agencies, and other stakeholders to secure repeat business.
• Engage with clients to understand their event requirements, including corporate events, weddings, and group activities, ensuring their expectations are met or exceeded.
• Conduct site inspections, presentations, and negotiations to convert leads into confirmed bookings.
• Manage client accounts, ensuring regular communication, and providing solutions to their event needs.
• Collaborate closely with the event planning and operations team to ensure seamless execution of MICE, corporate, and wedding events.
• Work with the culinary, banquet, and service teams to customize packages for weddings and events, focusing on client preferences, including cultural or theme-based requirements.
• Coordinate with suppliers, decorators, and other vendors to ensure all aspects of events are executed to the highest standards.
• Develop strategies to maximize revenue through upselling, cross-selling, and optimizing event packages.
• Monitor and report on sales performance, market trends, and competitor activities to identify growth opportunities.
• Prepare sales forecasts, budgets, and business plans to achieve set revenue targets.
• Work closely with the marketing team to promote MICE and corporate packages through various channels, including digital marketing, trade shows, and client events.
• Collaborate with other departments, including front office, reservations, and F&B, to ensure exceptional guest experiences from booking to event completion.
• Assist the Director of Sales & Marketing in developing promotional campaigns and sales incentives to drive business.

• Bachelor's degree in Hospitality Management, Business Administration, or a related field
• Minimum of 5-7 years of experience in hotel sales, with a strong focus on the Groups and MICE segment
• Proven track record of achieving and exceeding sales targets in a competitive market
• Exceptional negotiation, communication, and presentation skills
• Strong leadership abilities with experience in managing and developing high-performing sales teams
• Proficiency in CRM software and revenue management techniques
• Strategic thinking and analytical skills, with the ability to forecast and plan effectively
• In-depth knowledge of the hospitality industry, particularly in the Groups and MICE segment
• Thorough understanding of market trends and the competitive landscape in Dubai and the UAE
• Experience in managing key accounts and developing new business opportunities
• Ability to build and maintain strong relationships with clients, partners, and internal stakeholders
• Excellent organizational and time management skills, with the ability to handle multiple projects simultaneously
• Fluency in English; additional languages are a plus
• Industry certifications such as CMP (Certified Meeting Professional) or MICE certification are preferred
• Willingness to work flexible hours and travel as required