Director, Transient Sales

Are you ready to join a team that thrives on excellence and embraces limitless potential? Fairmont Southampton, Bermuda’s largest resort, invites exceptional individuals to be part of our award-winning team and shape the future of hospitality.

Following a multi-million-dollar renovation, our 593-room resort is Bermuda's largest, featuring nine restaurants, a 30,000-square-foot spa, an 18-hole par three golf course and a captivating Beach Club. Opportunities for growth and success are boundless.

Our culture emphasizes respect, teamwork, and professionalism, supported by comprehensive benefits, including: health insurance, worldwide travel discounts and wellness programs. Join our diverse and inclusive team, where your unique talents and perspectives are celebrated.

Dare to go beyond the ordinary, unlock your potential and make a lasting impact at Fairmont Southampton. Together, let's create memories that exceed expectations. #BeLimitless

What’s in it for you?

As part of Accor, a global hospitality leader with over 5,500 hotels worldwide, you’ll enjoy:

• Opportunities for growth and development, mentorship, and international mobility
• Health insurance, retirement savings plans, and comprehensive wellness programs
• Worldwide travel discounts and preferred rates across the Accor portfolio
• A supportive, inclusive culture grounded in respect, teamwork, and professional development

Start your journey with us today and explore the possibilities! #BeLimitless

The Director, Transient Sales will have the unique opportunity to lead strategic initiatives to drive transient business performance for Fairmont Southampton, a world-renowned resort in Bermuda. This pivotal role oversees the development, execution, and optimization of sales strategies targeting the leisure transient segment, including Luxury Consortia, Travel Advisors, OTAs, and Wholesale partners. Core mandate: be the sales engine and external face of our relaunch, reintroducing Fairmont Southampton to the market, rebuilding advisor confidence, accelerating brand awareness, and converting demand across key leisure channels.

Reporting to the Area Director of Sales & Marketing, this leader may be based on property in Bermuda or remotely in-market (aligned to AST time zone). The role will lead a team (1–3 direct reports) and manage co-op/marketing budget authority for trade and OTA.

Strategic Sales Leadership

• Develop and implement strategic transient sales plans to maximize revenue and market share; own delivery of the annual transient room revenue budget, ADR, channel mix %, CAC, and forecast accuracy (±3–5 pts).
• Develop the strategic plan and complete the appropriate Luxury Consortia RFPs (e.g., Virtuoso, FHR, Signature, Internova, Ensemble), including amenities and marketing calendars.
• Plan and publish a rolling calendar of trade and consumer offers with buy-in from the REVMAX Team; ensure distribution readiness and results (rate architecture and policies, content quality and syndication, and rate parity) with ongoing optimization of metasearch/OTA media and ROAS.
• Identify emerging trends, markets, and partnerships to drive profitable growth.
• Collaborate with the Area Director of Sales & Marketing to align transient strategies with the resort’s overall business objectives.

Account & Partnership Management

• Build and nurture relationships with key luxury consortia, travel advisors, and OTA partners.
• Negotiate preferred agreements, rate structures, and marketing partnerships to enhance visibility and conversion.
• Represent Fairmont Southampton at global travel trade events, luxury sales missions, and client engagements.

Team Development & Performance

• Lead, coach, and inspire 1–3 direct reports to achieve revenue goals.
• Establish clear objectives, KPIs, and performance metrics; monitor progress and provide constructive feedback.
• Manage co-op/marketing budget authority; track spend vs. demand impact with clear KPIs.
• Partner closely with Marketing, Revenue, Reservations, and Operations to align messaging, offers, and on-property readiness.
• Foster a culture of empowerment, accountability, and continuous improvement.

Revenue Optimization & Analysis

• Collaborate with Revenue Management to ensure optimal pricing, inventory allocation, and distribution strategies.
• Analyze sales data, market trends, and competitor performance to inform proactive business decisions.
• Maintain a clean CRM; perform lost-business and parity/content root-cause analysis; action quick fixes to protect conversion.
• Oversee promotional offers and value-adds that stimulate shoulder periods and drive incremental bookings with measurable ROI/ROAS.

Collaboration & Communication

• Partner cross-functionally with Marketing, Reservations, and Operations to ensure seamless execution of sales initiatives.
• Ensure product storytelling, imagery, and benefits reflect the renovation and Beach Club appeal across all channels.
• Communicate effectively with internal and external stakeholders to maintain alignment and transparency.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions:  

Experience

• 5+ years of experience in transient or leisure sales within the luxury hospitality industry.
• Demonstrated success in managing key consortia, travel agency, and OTA partnerships.
• Proven track record of achieving revenue, ADR, mix, and acquisition cost targets.
• Pre-opening or resort relaunch experience a plus.

Education

• Bachelor's degree (or higher) in hospitality management, business administration, or a related field required

Competencies, Knowledge & Skills

• Strong commercial acumen with a sales-first mindset; expert negotiator and relationship builder.
• Robust US/Canada/UK leisure trade network preferred.
• Proficiency with sales systems (Opera, Salesforce/CRM, and consortia/OTA extranets) and data analysis tools.
• Knowledge of the transient sales process and best practices.
• Mastery of parity/content best practices and OTA/consortia merchandising.
• Collaborative leadership style with the ability to influence and engage stakeholders at all levels.
• Strategic thinker who thrives in a fast-paced, results-driven environment.
• Ability to work independently and as part of a team.

Personal Attributes

• Polished and professional communicator who represents the Fairmont brand with confidence and grace.
• Adaptable and resourceful, able to navigate dynamic market conditions while upholding the highest standards of excellence.

Circumstances

• High flexibility to travel and attend global sales events as required.
• Availability to adapt to dynamic operational needs and business priorities.

Your team and working environment:

Fairmont Southampton is a premier luxury resort and regarded as a leader in the hospitality industry.  Our mission is to turn moments into memories for our Guests.  An exciting hospitality career awaits you if you are committed to providing our Guests with an authentically local experience through providing warm and engaging service.

Our Heartists work cohesively as part of the team in a demanding, multi-cultural diverse environment

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.