Director of Sales & Marketing

Tucked away amidst verdant tropical gardens with expansive views of the Indian Ocean, Grand Seminyak embodies the essence of the boutique resort experience. Unwind in artfully crafted suites, indulge in contemporary dining experiences, rejuvenate by the shoreline infinity pool, and bask on your private balcony, capturing the mesmerizing horizon.

Dive deep into the vibrant tapestry of Bali. Engage with Seminyak’s eclectic boutique culture and pulsating nightlife, or journey inward to the island’s soulful core, dotted with quaint villages, cascading terraced rice fields, and a mosaic of art, dance, and age-old crafts. Find serenity along hidden coastal enclaves where the symphony of waves and nature’s allure promise a therapeutic retreat.

Primary Responsibilities:

1. Sales Strategy & Execution

• Develop and implement comprehensive sales strategies for leisure, corporate, MICE, and group segments to meet and exceed revenue targets.
• Cultivate strong relationships with key accounts, travel agencies, DMCs, and corporate partners to maximize bookings.
• Lead the preparation and execution of the hotel's annual sales & marketing budget, forecasts, and business plans.
• Actively participate in sales missions, tradeshows, roadshows, and client entertainment activities.
• Set and monitor team KPIs and sales goals, providing performance feedback and corrective strategies.

2. Marketing & Branding

• Oversee marketing and communication campaigns to elevate brand positioning and guest engagement.
• Collaborate with the MarCom team to align messaging across digital platforms, social media, offline channels, and third-party partnerships.

• Champion brand storytelling and content development that reflects the unique identity of Grand Seminyak and Ennismore's lifestyle positioning.

3. Revenue Optimization

• Work closely with the Revenue Manager to optimize pricing, distribution, and inventory across all channels.
• Analyze market trends, competitor performance, and booking patterns to inform rate and strategy decisions.
• Monitor performance metrics such as RevPAR, ADR, and market share to ensure continued business growth.

4. Team Leadership

• Lead, mentor, and inspire a high-performing Sales & Marketing team with clear direction and professional development goals.
• Foster a collaborative and inclusive environment aligned with the values of Accor and Ennismore.
• Conduct regular coaching, performance evaluations, and career planning sessions

5. Other Responsibilities

• Represent the property in local and international forums, including media events, tourism boards, and hospitality networks.
• Ensure alignment with Accor brand standards, sales systems, and operational policies.
• Maintain accurate records, reports, and documentation for all sales and marketing activities.
• Attend management meetings and contribute to cross-departmental strategic planning.
• Perform other duties as assigned by the General Manager.

Qualification & Experience

• Bachelor’s Degree in Hospitality, Business, Sales, Marketing or a related filed.
• At least 5 years in a sales leadership role, preferable in a luxury 5* hotel
• Excellent communication skills, relationship skills, and negotiation skills
• Thrive on working to achieve challenging targets
• Highly motivated, passionate, energetic with excellent interpersonal skill
• Strong problem solving and decision-making abilities
• Excellent verbal and written communication skills in English (additional languages are a plus)

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