Content Marketing Manager

About the Company

At Accor, we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the world’s leading hospitality groups, Accor is home to over 5,000 properties across 110 countries, united by a shared commitment to excellence, innovation, and our signature Heartist culture.

Our Business

Accor Plus offers the ALL Accor+ Explorer programme - Accor’s premium paid subscription travel, dining, and lifestyle loyalty programme. We are committed to delivering exceptional value, seamless experiences, and meaningful engagement across our member community of 460,000 members across Asia Pacific.

About the role

We’re looking for a strategic and creative Content Marketing Manager to lead the planning, creation, and execution of content that drives business growth and connects with our audiences.

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and audience needs.

• Identify key themes, topics, and content formats (blogs, videos, social media, and more) that resonate with target audiences.

• Create and oversee content that guides potential customers through the sales funnel, from awareness to decision-making.

• Leverage calls to action (CTAs), landing pages, and gated content to generate leads and drive conversions.

• Collaborate closely with marketing, sales, and product teams to ensure content supports broader business goals.

• Manage relationships with external contributors, including writers, designers, and agencies, to deliver high-quality content.

About you

Strategic Thinking and Planning

• Proven ability to develop and execute a cohesive content strategy aligned with business goals.

• Strong understanding of target audiences and how to tailor content to their needs and preferences.

• Excellent organisational skills, including managing content calendars and long-term initiatives.

Creativity and Storytelling

• Exceptional creativity in producing engaging, innovative content across multiple formats.

• Ability to adapt tone, voice, and style for different platforms and audience segments.
   

Analytical and Data-Driven Approach

• Proficiency with analytics tools such as Google Analytics and SEMrush to measure content performance.

• Strong analytical skills to interpret audience behaviour and optimise content strategies.

• Experience setting, tracking, and reporting on KPIs to measure content success.

• Deep understanding of major social media algorithms and best practices.

• Digital publishing and digital media experience.

Project Management and Organization

• Strong project management skills with the ability to manage multiple content initiatives simultaneously.

• Experience collaborating with cross-functional teams to deliver cohesive campaigns.

Communication and Collaboration

• Excellent written and verbal communication skills, with the ability to present and defend content ideas.

• Strong collaboration skills to align content initiatives with stakeholder and business objectives.

• Ability to manage and motivate external contributors, including freelancers and agencies.
   

Adaptability and Continuous Learning

• Flexibility to adapt strategies in response to changing market trends and audience insights.

• A passion for staying up to date with emerging content formats, tools, and industry trends.

Why Us?

Enjoy great benefits with a leader in the Loyalty Membership & Hospitality space.

• We pride ourselves on a supportive, people-first culture that values collaboration and growth

• We are committed to employee growth and actively support career progression

• Flexible / hybrid working culture

• Staff discounts at our hotels worldwide

• An established organisation with exciting growth plans

Our commitment to Diversity & Inclusion

We are an inclusive company, and our ambition is to attract, recruit, and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.