Cluster Director Marketing, Our Habitas Al Ula and Our Habitas Ras Abrouq

Our Habitas is a global community of like-minded people seeking human connection, inspiration and a better future together. Across our ten locations around the world, our hospitality experience is powered by music, wellness, art, adventure, food, learning and giving back. Through these pillars, we craft magical worlds in which strangers become friends and friends become family. This is what we call luxury for the soul.

We are seeking an experienced Cluster Director Marketing, Our Habitas Al Ula and Our Habitas Ras Abrouq to oversee all elements of marketing, public relations and brand programming for our three homes in the region – Our Habitas AlUla and Caravan AlUla by Our Habitas in Saudi Arabia, and Our Habitas Ras Abrouq in Qatar. This is an incredible opportunity in high-growth markets to lead a team of seasoned marketing managers to drive performance for three unique destinations.

What You’ll Do

• Create and execute comprehensive annual marketing plans intended to drive property awareness and brand perception to ultimately generate revenue growth within high potential international feeder markets and locally
• Manage annual marketing budgets, accounting for the development of initiatives to drive business specifically for hotel room sales in addition to F&B outlets, wellness and programing revenue income streams 
• Engage with Brand Operations and Revenue leaders to establish business goals with measurable KPIs; concept innovative marketing solutions that promote revenue growth during need periods, evaluating metrics and reporting out on results
• Routinely present marketing performance updates to stakeholders including internal executive committee and hotel ownership
• Serve as the Our Habitas brand experience champion – ensure all steps of the guest journey from pre-visit, on property and post-visit are aligned with our brand standards and values; ensure all onsite OS&E is brand approved
• Lead on-property marketing teams to create authentic brand experiences for our guests, including daily activities inspired by our local culture and bi-annual onsite wellness retreats; create relationships with off-property programming partners  
• Align with Sales team to develop on-brand collateral and assets to communicate brand and property value propositions to important group business audiences
• In partnership with Revenue Management, develop annual promotional campaign strategy, create new offers supported by marketing campaigns that serve market demand periods and maintain oversight of OTA ad campaigns
• Collaborate with our global e-Commerce team to establish, maintain and optimize paid media campaigns (search/social) to deliver against business KPIs; review and analyze monthly marketing performance reports
• Work alongside our global Public Relations lead and global/regional PR agency to promote visibility and positioning of the hotels
• With support of local marketing managers, ensure all hotel website content is up to date and focus events are properly merchandised; guide global Social Media team on monthly content calendars, and develop strategic annual email calendar
• Review and approve photographer, influencer and press visits and event requests in collaboration with Public Relations, Brand Marketing and Social Media teams

• 5 of years as a Director Marketing ready for a larger role
• Strong lifestyle brand experience and is passionate about what is new, next and on-trend
• Confident presenter of critical information and recommendations to all levels of internal leadership and external stakeholders
• Excellent relationship builder – confident working with teams and leaders to establish partnerships with external organizations from tourism boards to trusted travel industry vendors
• Proven team leader with a high level of energy and motivation, natural at managing and inspiring others in a way that gets the best out of them
• Works independently and partners with others to promote an environment of teamwork
• Multitask, work in a fast-paced environment, meet deadlines and have a high-level attention to detail
• Combines analytical and methodical thinking with high attention to detail and a solution-focused approach
• Excellent verbal and written communication skills. Fluent in English and ideally Arabic, written and spoken.
• You make people feel good - your team, guests and colleagues alike. You make a positive impact.
• You take ownership of important issues, solve problems, and make effective decisions
• You learn quickly and adapt to Our Habitas’ unique culture
• You are humble and open to ideas. We leave our ego at the door and help get things done.
• You want to be part of a team that works hard, supports each other and has fun along the way

What’s In It for You

• Lots of opportunity to progress and switch it up as part of a global family of brands.
• Great healthcare, competitive salary, and some nice extra perks across the Ennismore family of brands!
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
• An annual diversity and inclusion calendar of events creating opportunities for you to learn, celebrate and make a positive impact
• The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture