Director of Sales and Marketing

Mercure Serpong Alam Sutera 

Located in the heart of Alam Sutera, Mercure Serpong Alam Sutera is situated between EMC Hospital and Living World Shopping Mall, at the center of the lifestyle, entertainment, and gastronomical hub. Our 171 stylish rooms and modern facilities make our hotel ideal for both business and leisure traveler.

Discover Alam Sutera, well known as the best town for cycling and jogging with a green and healthy environment. Explore the culinary indulgence, entertainment, and shopping experiences, such as Flavor Bliss, Living World, IKEA, and Mall @Alam Sutera.

The Director of Sales and Marketing is responsible for overseeing all sales and marketing activities for the hotel, including managing the sales team, developing strategic initiatives, and creating marketing campaigns. This role involves driving revenue through effective sales strategies, establishing partnerships, and promoting the hotel’s brand image in the marketplace. The Director of Sales and Marketing works closely with other departments to ensure that sales initiatives align with the hotel's overall goals and guest experience standards.

1. Educational Background

• Bachelor’s Degree in Marketing, Business Administration, Hospitality Management, or a related field is typically required.
• A Master’s Degree (e.g., MBA) is often preferred, particularly in higher-end or large hotel chains.

2. Industry Experience

• Experience in Hospitality: Minimum of 3–10 years in sales and marketing within the hospitality industry, with at least 2–5 years in a management role. This helps with understanding customer expectations, seasonal trends, and revenue management in the hotel industry.
• Sales and Marketing Expertise: Proven record in achieving revenue and growth targets, as well as managing teams and leading sales initiatives.

3. Key Skills and Competencies

• Sales Leadership: Ability to develop and lead a sales team, create sales strategies, and execute marketing campaigns.
• Analytical Skills: Strong understanding of market analysis, revenue management, and ROI-driven decision-making.
• Relationship-Building Skills: Strong networking and client relationship skills, often essential for building corporate and group business.
• Digital Marketing Knowledge: Experience with online marketing strategies, SEO, social media, and digital channels is increasingly valuable.
• Communication Skills: Excellent written and verbal communication skills for creating persuasive presentations, marketing materials, and sales pitches.
• Budgeting and Financial Acumen: Strong understanding of budgeting, forecasting, and profit margin improvement.

Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.

When applying, do not hesitate to let us know of any specific needs you may have so that we can consider them.