Director of Sales

Hyde Perth is preparing to make its grand debut – bringing the signature Hyde energy to the vibrant heart of Western Australia. This bold and stylish new opening will embody the spirit of the Hyde brand: luxurious yet laidback, sophisticated with a festival soul.

Hyde is embracing an evolved brand identity that is all about a festival vibe with music at its core. Hyde perfectly balances an elevated bohemian-chic aesthetic with a youthful, laidback ambience. The spaces are defined by vibrant colors and are designed to encourage serendipitous connections and new discoveries around every corner.  Hyde is all about the freedom and personal discovery that comes with great music, time with friends and connecting with something bigger.

As the Director of Sales at Hyde Perth, you’ll lead the charge in building and driving the hotel’s sales strategy, positioning Hyde as one of the most exciting lifestyle destinations in the city. You’ll be responsible for maximizing revenue across all segments and fostering relationships that grow our brand visibility locally and nationally.

This is a role for someone with vision, drive, and a flair for creative selling—someone who gets the numbers, but also the people behind them. You’ll know how to craft compelling partnerships, convert leads into loyal guests, and inject the Hyde spirit into everything we do.

Main Functions

• Lead and develop a sales strategy aligned with Hyde Perth’s commercial goals and brand positioning.
• Drive revenue growth across all market segments, including corporate, leisure, MICE, and group business.
• Build, manage, and inspire a high-performance sales team focused on results, relationships, and creativity.
• Develop strategic partnerships and build strong relationships with key accounts, agencies, and local stakeholders.
• Collaborate with Revenue and Brand Marketing to optimize pricing, packaging, and promotional strategies.
• Identify new business opportunities and emerging markets, keeping Hyde one step ahead of the competition.
• Represent Hyde Perth at industry events, tradeshows, and networking opportunities—putting the brand firmly on the map.
• Monitor sales performance and pipeline activity, producing accurate reporting and actionable insights.
• Work closely with the operations and brand teams to ensure guest and client expectations are not just met but exceeded.
• Ensure all sales practices comply with brand standards and local regulations.

ABOUT YOU

• You’re an experienced hotel sales leader with 5–7 years in the industry, including at least 2+ years in a leadership role.
• You know the Australian market inside and out, and opening experience is a big plus.
• You’ve built or helped shape a sales function before – and know how to balance strategy with hustle.
• You’re a natural relationship-builder with a strong network and a knack for storytelling that converts.
• You thrive in fast-paced environments, think strategically, and execute with precision.
• You love working across teams and understand the importance of aligning sales with brand, revenue, and ops.
• You’re goal-oriented, resilient, and results-driven—but always bring people along for the journey.
• You're humble, curious, and ready to roll up your sleeves to make magic happen.
• You're all about doing things differently, testing new ideas, and having some fun along the way.
• Your humble and open to ideas. We leave our egos at the door and help get it done
• You want to be part of something bigger and have fun along the way

WHAT IS IN IT FOR YOU

• Opportunity to take party in an amazing opening team, Hyde is doing it differently
• The chance to make your mark in a fast-growing Brand
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
• An annual diversity and inclusion calendar of events creating opportunities for you to learn, celebrate and make a positive impact
• The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture
• Excellent discounts across the entire Ennismore family of brands.

Hyde is an equal opportunity employer.  We endeavor to select, place, train, and promote the best qualified individuals based upon job-related factors such as ability, work quality, suitability, experience, and potential.