Company Description
Ennismore is the largest and fastest-growing lifestyle hospitality company, comprising a global
collective of lifestyle brands such as 21c Museum Hotels, 25hours Hotels, and Mondrian. It
operates over 190 hotels and 500 restaurants and bars, with many more in the pipeline.
Ennismore focuses on creating immersive experiences and has positioned itself as a leader in
the lifestyle and luxury hospitality sectors.
Job Description
We are looking for a Brand & PR Director to join the MEA & APAC regional brand team at
Ennismore. Based in Bangkok this is an exciting new role in our fast-growing company that will
lead PR, Partnerships and Brand Experience across the Asia region with a focus on Thailand,
Singapore, Malaysia, Vietnam, Indonesia, The Maldives & some knowledge of marketing in
Hong Kong & China.
Reporting to the EVP Brand Marketing for the region (based in Dubai), the position will play a
critical role in launching new brands and restaurants in the region, working extremely closely
with the local property teams on cultural collaborations and PR & marketing strategies.
The role also supports the EVP in leading the global brand vision and initiatives for the
Mondrian brand, working with regional homebases execute against.
You will be the brand and PR face of Ennismore in the region - representing Ennismore at key
hospitality events plus regular travel to properties to support and collaborate on marketing plans
bringing your wealth of experience working with media, KOLs and brand partners across the key
markets to make magical things happen.
What you’ll do…
Lead PR for Ennismore across the region. This will include:
o Own and maintain relationships with key journalists in important feeder markets for
the region – this role isn’t globally supported by an agency for all brands, so
relationships with press and influencers are paramount to ensure the brands are
always top of mind.
o Take ownership of launching new properties in the market from a comms
perspective, by researching and selecting new property PR agencies, delivering
media timelines and strategies, press releases and influencer relations.
o Execute a PR strategy which enhances the reach and reputation of Ennismore’s
brands in the region to ensure PR campaigns and resulting coverage support the
brands on their quest to be the most respected and innovative hospitality companies
out there.
o Directly support on-property PR or Marketing leads to ensure PR is continuous and
supports any local business needs. Close relationships with properties will be
essential to ensure we are delivering strong coverage.
o Take the lead on creating press materials for global stories for the Mondrian brand,
working with your regional colleagues to launch any new brand narratives that are
relevant for all markets.
Lead the regional strategy for cultural partnerships. This will include:
o forging strong relationships across different industries to know who is doing what
o having your finger on the pulse about industry/market trends
o drive innovative thinking in hospitality through partnership opportunities
o support properties to identify preferred partnerships against our marketing strategies
o securing partnerships (often with our global partnerships or F&B teams)
o managing the relationships and executing campaigns delivering to our needs and
partner promises
o ensuring partnerships support our strategic goals including content, social media, PR
and commercial performance
Responsible for ensuring each of our properties stay true to the brand’s culture and DNA:
o leading recruitment for new brand managers for new openings to ensure they have
the right balance of experience to lead local, property marketing
o onboarding all new brand managers when they join our team – reinforcing our brand
positioning, our brand pillars and standards and generally being a ‘buddy’ to support
them on their journey
o working with properties on bringing to life the brand story across all guest experience
and driving action and change across key functions on property where needed.
o spending time in new properties to show brand teams the ropes and offer tips on
how to support other departments and how to work with central teams
Along with the regional marketing team review new opening and annual property marketing
strategies, specifically around the cultural programming and partners being selected to
ensure we are creating plans that not only help us hit commercial targets and grow
databases and followings but also support each of our brand’s DNA.
Qualifications
What we’re looking for…
- A networker, a people person, a cultural marketing fanatic and someone that just gets what is going on.
- Someone with a thick black book of media contacts across travel and food & drink– particularly in Asia.
- A strong writer with the ability to draft and edit exciting press releases that engage and excite media.
- A creative campaign thinker – from ideation to delivery - capable of translating ideas and visions into a reality.
- Someone that is obsessed with the worlds of fashion, the arts, design, literature, tech and brands in general. You know the classics and established brands & people but also the new and the next – we don’t want to be faddy, we want you to have some meaningful ideas that people actually find interesting, useful, intelligent or thoughtful
- Someone that can think both globally & locally and identify opportunities that will resonate worldwide at times or very locally depending on our objectives.
- A brand guardian that is able to communicate and translate our brand DNA to new teams so that they are just as passionate and excited about keeping our culture and standards on point – as we grow rapidly we want to ensure our brand’s reputation, style and energy isn’t diluted and people don’t go rogue on us!
- Someone who can build mutually beneficial relationships with people and brands – they understand what both parties need to achieve so can create partnerships that everyone is invested in and are not just transactional agreements
- Can be organised and deliver a partnership (as well as creative) – sticking to budgets, reviewing contracts, delivering what our wider teams need. You know, the not so creative stuff is pretty important too!
- Loves to travel, eat out and be immersed in new destinations – because that’s part of the job
- A great communicator with stakeholders across a business at any level
- You’re not precious. We leave our egos at the door and help get stuff done
- You’re up for doing things differently and trying (almost) everything once
- You want to be part of a team that works hard, supports each other and has fun along the way
