Senior Social media & Influence manager Midscale ENA - CDD

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5 months contract - maternity leave replacement 

This position covers the responsibility of Social Media in the defined countries in appliance of brand strategies .

He/she ensures the operational deployment of these services, regardless of the approach chosen: community, advertising, e-influence, events or organic.

He/she works under the supervision of the VP manager Marketing Midscale ENA.

He/she manage the Junior social media manager Midscale ENA.

This role will manage the social media strategy for ENA, with an expertise support approach on Iberia, Mediterrannee & North Africa zones & a action management approach on UK, Benelux, Dash & France zones.

MAIN TASKS: 

-Develop a Social Media expertise & similar strategy on the ENA countries. Know the aspirational targets and current customers to create appropriate Social Media action plan that meet the expectations of customers and prospects.

-Promote a clear and differentiating image of the brands in order to reinforce their awareness and their attractiveness.

-Act as the interface for all communication issues with cross-functional departments (strategic marketing, internal communication, partnerships, press relations, etc.)

MAIN ACCOUNTABILITIES : 

- Discuss and co-create with the team the Social Media strategy, objectives and KPI.  Following alignment with Brand leader, supervise the agency briefs and deployment of the action plan based on a budget allocation, across paid, earned and owned social media channels (social media & influence actions).

-Supervise the management of the social media / influence agency for the run and the OPs (weekly / daily update, validation of elements, brief, follow-up, ...)

-Supervise & share with the internal team the tracking and analyses (paid, earned and owned) media KPIs and follow up Customer Experience with given Tools (Sprinklr, etc.).

-Be the entry point for Global Social Media contacts and cascade strategy and concepts in the defined countries

-Be the entry point to support others teams & partners about social media & influence

- Supervise and plan organization to provide Social Media guidelines and support actions to the hotels

-  Keep yourself update on the latest news, trends, platforms updates, etc. and be the entry point for Partners such as Social media platforms (Tiktok, Snapchat, …).

-Being able to work independently and act self-responsible

-Team spirit and keen to co-create

-Perfect analytical and organizational skills, being structured and process oriented

-Sensitivity to new technologies

-Familiar with working in an international surrounding 

-Creative, passionate and problem solver

-Curiosity, interest to learn and share knowledge

Formation :  Mastery of communication techniques on social networks and associated web tools, as well as the sector's CMS: e.g. knowledge of social media scheduling software, …

In depth knowledge of customer journeys and a clear vision of the contribution of digital touch points to the brand and its interaction with consumers

Proven ability of managing projects

Able to work in a fast-paced environment with a strong capacity for adaptability and the ability to bounce back: perfect ability to take a step back in order to analize the situation with a calm approach.

Proven ability with monitoring metrics

 Experience with Content Production

Excellent communication skills (written / oral)

Experience on travel, tourism & hospitality market is a plus.