REGIONAL DIRECTOR OF DIGITAL MARKETING – The Americas Region

We are looking for a Regional Director of Digital Marketing to join our Brand team at Ennismore in The Americas. This is an exciting new cluster property role in our growing company, created to lead and execute performance marketing and CRM for our portfolio of Ennismore properties in the region.

Based in Cancun, reporting directly to the Global Brand & Digital Director in London and collaborating with the global brand VPs and Directors of Marketing, the Regional Director of Digital Marketing will be responsible for delivering full funnel performance strategies for a cluster of 10+ regional properties to drive the commercial success of our properties through their brand.com websites while ensuring the effective growth and performance of all digital channels.

Acting as an extension of the region’s property teams, the role will work with on-property revenue and marketing, in-house digital product teams and external global agencies, and own strategy, budget, execution and reporting for property performance marketing.

It’s a hugely exciting time to join our company as we are working towards a full relaunch of digital platforms and booking engines for all brands with a background of global expansion across Europe, the Middle East, the Amercias and Asia Pacific.

• Be the region’s expert voice in an ever-evolving world of paid performance channels, SEO, CRM, social media and any and all new digital commercial platforms that make sense in your markets.
• Become best friends with your regions property Revenue & Marketing teams to create and execute brand-led conversion, traffic, and lead campaigns as well as seasonal offers that target need periods and growth objectives.
• Lead the management of relationships with our property’s digital agencies who execute paid campaigns plus technical and on-site SEO.
• Work closely with a busy but close-knit brand leadership team to bring a renewed focus to the performance of our beautiful new digital platforms and our creative marketing campaigns.
• Support the migration of your properties onto a new and exciting in-house booking engine throughout 2024/2025 – designed to make all these marketing strategies much easier!
• Introduce strategies and ideas that ultimately improve our revenue performance for your region from brand.com websites, through acquisition and retention, increased qualified traffic and uplift in conversions.
• Lead the CRM strategy and work with the property marketing teams, brand and digital managers to oversee the plan and execution of global and local campaigns, database growth, and database maintenance.
• Work closely with our incredibly talented in-house creative brand and design teams to bring commercial campaigns and messages to life wrapped up in the unique visual identity, tone of voice and DNA of each brand
• Own your regions analytics and regular reporting. With support from Digital Product and the agencies you’ll know your property numbers inside out and create data-driven recommendations that optimise performance across digital channels.
• Plan, test, evaluate, repeat! We’ll welcome new ideas as we move into a new era of our digital eco-systems for each brand.
• Work with property teams to set annual objectives and KPIs for performance marketing.
• Work with property teams to set annual performance budgets for performance marketing.
• Represent your properties as a digital expert in key performance reviews with owners and business stakeholders
• Manage the day-to-day essentials with IT and legal teams such as domain name registrations, T&C’s, and GDPR.

• A brilliant analytical thinker with a love for creative brands and a concrete general knowledge of, and passion for, all areas of digital marketing and media.
• 5+ years of experience in The Amercias markets, either at an agency or in-house – with excellent knowledge of cross-channel paid advertising products, features, settings, and optimisation possibilities and a proven record of running scaleable user acquisition strategies.
• Experience in digital product optimisation through technical and on-site SEO audits and the implementation of results that do not jeopardise brand DNA.
• Someone who can reignite our CRM strategies helping to build new, quality and valuable global databases (on top of existing foundations).
• You might relish in data and the rational but you’re on board with finding creative solutions to challenges and work really collaboratively with a variety of teams to bring things to life
• Strong understanding of digital data analytics with extensive experience with attribution modelling; GA is your daily tool, you know it inside out and you love being in the weeds on it
• Experience in forecasting and continuous analysis by channel, region, strategy, audience, and creative to reach business KPIs.
• You take pride in being detail-oriented and responsive, with strong quantitative skills – you’re confident to analyse data, draw conclusions and develop actionable recommendations (often for non-digital experts around the globe) as needed.
• What’s a digital marketer without some super strong Excel skills?! We love a spreadsheet, so we’d love you to have experience building pivot tables, multi-function formulas and #graphs.
• Experience in hospitality isn’t a must (maybe a nice bonus!) but we do want you to be genuinely interested in our industry; whether that’s a love for a delicious meal, a decent drink, a cosy bed, or a travel adventure.
• Happy to travel as you are an extension or our on-property teams and need to be up for regularly visiting in person
• A great communicator with stakeholders across a business at any level.
• You’re looking for a place where you can be you; no clones in suits here.
• You’re not precious. We leave our egos at the door and help get stuff done.
• You’re up for doing things differently and trying (almost) everything once.
• You want to be part of a team that works hard, supports each other, and has fun along the way.

What's in it for you... 

• The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
• A competitive package and plenty of opportunity for development.
• Discounts across the entire Ennismore family of brands.