Regional Director E-commerce SEA & Pacific Sofitel, MGallery & Emblems (M/F/X) - Fixed-term contract

La Maison Sofitel, MGallery & Emblems

We are a collection of 4 exclusive Luxury brands: Sofitel, Sofitel Legend and MGallery, Emblems across 60 countries, unlocking unique memorable moments in connection with the local destination.

Our signature: All our Talents express themselves with authenticity, playfulness in a diverse and inclusive environment, have the ability to surprise our customers with crafting exceptional tailor-made experiences and go the extra mile every day, while embracing local culture.

Join our Maison to strive for Excellence. It is a place where you live your purpose!

What we offer

La Maison Sofitel, Sofitel Legend, MGallery & Emblems is founded on a set of values that define our distinctive culture. These values unite all our talents around the achievement of common goals and principles. They define the way we interact with our guests, colleagues and communities, and guide our behavior.

Our values are:

• Passion & pride: be passionately in love with our brands, our guests and our people. Use our E.Q.
• Excellence: comprehensive business approach, driving all levers to be best-in-class hôteliers
• Empowerment: we are all Entrepreneurs, fully accountable, with strong KPIs and freedom too
• Trust & Transparency: share everything, no taboo. Feedback is a gift
• Long-term relationship: with owners as well as talent. Creating a strong sense of belonging.
• Bespoke & free: 100% experience-driven. Tailored services. Unlock creativity.
• Proximity: Family spirit, responsiveness, solidarity & constant dialogue with the field

A career that lets your passion shine

The commercial department consists of 5 teams: E-commerce & Loyalty, Revenue Management & Sales strategy, Digital Experience, Business Intelligence, and Retail. We are fully accountable for Topline performance, across all client segments.

We are looking to replace our Regional Director E-Commerce South Est Asia and Pacific for Sofitel, MGallery & Emblems during her maternity/parental leave for a period of minimum 6 months starting Mid-January 2026. This fixed-term position is based either in Singapore or Sydney, Australia and reports to the VP E-commerce & Acquisition.

As temporary Regional Director of E-commerce, your core mission is to drive online revenue growth by building and optimizing a high-performing digital ecosystem. You are accountable for achieving the annual online revenue targets for your region and hotel portfolio.

You will lead, empower, and accelerate the region’s online business performance across all hotels. You will define and execute the regional digital commerce strategy, guide and inspire hotel E-commerce Directors, and ensure every property maximizes its online visibility and revenue across both direct channels (brand.com, ALL.com, CRM, Loyalty) and indirect channels (OTAs, Metasearch, GDS, Bedbanks).

You will partner closely with global digital and marketing experts to enhance visibility, traffic, and conversion across all platforms, ensuring the region consistently delivers best-in-class digital performance and commercial results.

Here are the main missions you will be performing:

• In accordance with the central strategy, you design and implement the B2C and B2B distribution strategy of Sofitel, Sofitel Legend, MGallery and Emblems in SEAPAC (total of 56 hotels, 12,000 rooms).
• You build commercial action plans and develop business opportunities.
• You audit, follow and report on the deployment and performances of the distribution strategy
• You are the local relay of the central team and work closely with local operational teams to help them achieve their budgets.
• You support & train La Maison’s hotels located in South East Asia & Pacific in their online distribution.

Main KPIs are: Revenue, Net RevPAR, Direct vs. Indirect weight, Conversion rate, Contribution rate, App download, Content score, Rate parity 

What you will bring to the role

Experience and qualification

• You have 8-10 years of experience in e-commerce, ideally acquired in a leadership role in the hospitality or luxury industry.
• You have a strong business sense with a strong leadership skill.
• You are data-driven with a strong customer-centric approach.
• You have very good verbal and written communication skills in English and French is a plus.

Apply Now

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