Director, Sales & Marketing

Austin's largest luxury property, Fairmont Austin offers 1,048 guestrooms and suites, along with over 140,000 square feet of meeting and event space. This is your opportunity to be part of the most innovative and passionate hotel teams in one of the fastest growing markets in the United States.

Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following: 

Responsibilities

• Prepares the Annual Sales & Marketing Plan and Room Revenue Budgets
• Develops, implements, maximizes, monitor sand evaluates objectives, business strategies and activities of the Sales & Marketing Department to achieve and exceed forecasted revenue figures in all hotel-related revenue streams.
• Manages Sales & Marketing expenses in line with Sales & Marketing Budget.
• Participates in Trade Shows and promotional events to develop new markets by identifying prospective customers.
• Structure, negotiate and close new businesses and partnerships in all segments:
• Tour, Travel, & Deluxe Agencies
• Meetings & Groups including Catering Sales
• Local Global Corporate
• Responsible to control all key account yearly contracting processing based on rate negotiation (to support increasing rates on a year-round basis) – negotiates with decision makers – based on volume (hotel’s top productive accounts)
• Responsible for gaining exposure and inclusion in companies’ worldwide programs (RFP & consortia programs) on preferred rate structure, directly and/or jointly
• Monitors daily reservations pick-up patterns to maximize occupancy and revenue increase yields
• Issues and signs Tour & Travel / Corporate Rate contracts and Meeting GDS / RFP contract preparation / negotiation / contracting
• Reviews and monitors company accounts room night production report based on account and individual sales managers’ productivity to ensure sales objectives as related to revenue monthly budgets are achieved
• Conducts Sales meeting with the S&M team as well as lead the monthly S&M Strategy meeting, including forecast management
• Adheres to the brand’s overall vision and hotel policies and procedures.
• Develops an organized, motivated and cohesive Sales & Marketing team through strong leadership.
• Drives the Sales effectiveness of the hotel and Sales & Marketing Team.
• Monitors weekly sales activities to ensure individual sales calls objectives are achieved
• Provides ongoing direction and implements training programs for the team with 360 approach.
• Develop and lead the Digital, Marketing and Communication strategies of the hotel.
• Implements online and offline media plan to increase awareness of the hotel (social media, advertising, editorial and press release requirements, etc.).
• Liaises and directly monitors the Public Relations strategy with regard to position locally and globally the hotel.
• Produces and controls all sales literature, including brochures, flyers, poster, promotional letters and giveaways.
• Work in harmony and synergy with all Senior Executives in the hotel and Corporate Headquarter team.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• Expert understanding of and well-developed skills in sales, partnerships, and business development, including identifying leads, building relationships, storytelling, negotiating, closing, and account management.
• Proven track record of building new business relationships and signing significant deals.
• Comfortable and capable with both developing strategies and rolling up your sleeves to execute on team.
• Creative, flexible, and solution-oriented.
• Results driven with an ability to execute independently.
• A natural leader who inspires and motivates those around them.
• Comfortable presenting to Senior Leadership with interpersonal communication skills.
• Experience with luxury or global brand is an advantage.
• Analytical, pro-active and innovative mind.
• Detail-oriented and highly reliable in thorough execution and follow-through.
• High integrity and ability to keep confidentiality.
• Previous Sales leadership experience required.
• Must have experience working for luxury hotel brands.
• Strong experience or adaptable training in the use of MS Office (Word, Excel, Outlook & PP) software and other automated systems, and PCs.

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. Fairmont Austin is proud to be an equal opportunity employer.