Director of Sales & Marketing - Mercure La Trobe Street (Pre-Opening)

Mercure La Trobe Street Melbourne is a brand new 4-star hotel joining the Accor network. Situated at 488 La Trobe Street in the heart of West Melbourne, the hotel is ideally located near key Melbourne landmarks including Flagstaff Gardens, Queen Victoria Market, Docklands, and Marvel Stadium. 

This exciting new property will deliver a unique guest experience defined by spacious design, natural light, and modern convenience. We now have an outstanding opportunity for a dynamic and results-driven sales and marketing professional to lead this hotel through its critical pre-opening phase and successful launch as Director of Sales & Marketing. 

As Director of Sales & Marketing, you will be instrumental in shaping the commercial success of Mercure Melbourne La Trobe Street from the ground up. This pivotal pre-opening role requires a strategic leader with keen commercial insight to ensure the hotel achieves and exceeds its revenue goals from day one. You will establish the hotel's market presence, build strong relationships, and drive comprehensive sales and marketing strategies that align with Accor's values and the Mercure brand promise. 

Key Responsibilities: 

• Strategic Sales Leadership: Develop, implement, and lead comprehensive sales and marketing strategies to maximise revenue, market share, and profitability across a range of segments including Corporate, Leisure and Group. 

• Pre-Opening Market Penetration: Drive aggressive pre-opening sales activities to secure and establish key accounts and build strong pipeline ahead of launch. 

• Revenue & Yield Optimisation: Work closely with the Hotel’s Revenue Manager and Regional teams to optimise pricing, manage business mix, and achieve optimum RevPAR and yield results. 

• Team Leadership & Development: Recruit, lead, mentor, and inspire a high-performing Sales & Marketing team, fostering a culture of excellence and accountability. 

• Marketing & Brand Building: Spearhead the hotel's online, e-commerce, and direct marketing initiatives, ensuring strong brand integrity and awareness in the market. 

• Stakeholder Engagement: Foster robust relationships with key internal stakeholders and external partners (tourism offices, convention bureaus, owners, key accounts). 

• Commercial Acumen: Monitor market trends, competitor activity, and sales performance, adapting strategies to ensure competitive positioning and identify new business opportunities. 

• Reporting & Analysis: Provide insightful reports on sales activities, market intelligence, and ROI for marketing initiatives, contributing to strategic decision-making. 

A tertiary qualification in Marketing, Business, or Hospitality preferred. 

About You

To thrive in this exciting pre-opening opportunity, you will bring a proactive, entrepreneurial spirit and a deep understanding of hotel sales and marketing dynamics. You are a strategic thinker with exceptional commercial acumen and a proven track record of delivering results. 

You will also have: 

• Minimum 5+ years of proven Sales & Marketing leadership experience within the hotel industry, ideally including pre-opening.  

• Demonstrated ability to develop and execute comprehensive sales and marketing strategies, with a strong understanding of online distribution, e-commerce, and digital marketing. 

• Exceptional leadership skills with a track record of building, motivating, and developing high-performing teams. 

• Advanced negotiation, communication, and stakeholder management skills, combined with a strong knowledge of the local Melbourne market and industry trends. 

• Resilient and adaptable, with the ability to thrive under pressure, a passion for delivering memorable guest experiences, and a commitment to the Mercure brand promise. 

• Full Australian working rights. 

This is a rare opportunity to play a foundational role in the launch of a brand-new hotel, shaping its commercial success and market identity from day one. If you’re ready to leverage your expertise to build a strong sales and marketing presence for one of Melbourne’s newest hotels, we welcome your application. 

About the Mercure Brand – Charming | Dynamic | Local

Inspired by Mercury, the Roman god of travellers, Mercure hotels are more than just a place to stay – they’re a gateway to local discovery. Since 1973, Mercure has connected guests with the true essence of their destination, blending high-quality standards with authentic local experiences. With over 950 hotels in 60+ countries, each Mercure hotel delivers a warm, immersive atmosphere where guests feel both at home and inspired to explore. From locally influenced design to a passion for regional food and culture, every stay celebrates the unique spirit of place. 

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities. With 5400+ Hotels across 110+ countries, the opportunities to grow your career are endless! 

• ALL Heartist Membership - Take advantage of discounts on accommodation and food & beverage worldwide! 

• Family & Friends Discounts - Available on a range of accommodation, services and events for those who mean the most to you 

• Accor Live Limitless (ALL) Loyalty Program - Earn status & reward points on your worldwide stays 

• Learn Your Way - Support your career development with access to Accor’s industry leading training platforms, Accor Academy and Typsy 

• Build Your Network - With more than 300,000 Accor professionals globally sharing the same guest passion, you have the ability to grow your hospitality network worldwide 

• By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/ 

Diversity, equity and inclusion are paramount to us and our ambition is to attract, recruit, develop and promote talent.