Director of Sales & Marketing

Part of Ennismore, a global collective of entrepreneurial and founder-built brands that are rooted in culture and community, 25hours Hotels has made its Australian debut.

Introducing 25hours Hotel The Olympia, which opened in the vibrant Sydney suburb of Paddington. Housed within the iconic West Olympia Theatre, the hotel features 109 rooms, multiple dining spaces including The Palomar restaurant, Jacob the Angel café, and Monica, the rooftop bar. A new era awaits at 25hours Hotel The Olympia which will shape and transform the local hospitality scene, welcoming a vibrant and diverse team, bringing its vision to life. 

You give 25hours a face in the city and represent the hotel on the market. Together with our General Manager, the Director of Sales & Marketing will be instrumental in shaping the voice, image, and heartbeat of our brand. You will be the creative powerhouse behind everything we do, and thanks to your close contacts with our customers, you’ll ensure that we always have a full house and the best parties. At 25hours, we don’t just provide a stay, we create an experience.

• Think creatively and strategically to develop dynamic marketing campaigns that elevate 25hours as a one-of-a-kind experience;  
• Take the lead in telling 25hours' brand story, ensuring our values, personality, and mission are reflected in all communications and guest interactions;
• Oversee the creation and execution of 25hours’ marketing campaigns, ensuring brand consistency across all channels – from social media to print, events, and beyond;
• Rule the P&L. Be determined and understand our brand and business to turn action into success for our bottom line;
• Cultivate and manage relationships with partners, collaborators, and influencers who can help amplify the 25hours brand. You’ll work with food & beverage suppliers, artists, local creatives, and the community to create buzz-worthy initiatives and unforgettable experiences;
• Entice, excite and captivate our partners at global travel exhibitions with our edgy appeal and new look and feel in the Sydney hotel market;
• Unite unique partnerships, thinkers and co-creators to enhance our appeal within the community and create business opportunities to work alongside brand relevant visionaries;
• Bloggers, Vloggers, Instagram, influencers, social media and commercial savvy are in your daily vocabulary.

• Australia experience, preferably in Sydney in a lifestyle brand, or a similar background in a premium hotel brand would be advantageous;
• It goes without saying you understand MICE, international and domestic source markets, OTA’s and Tour Operators for the region and have worked closely with them throughout your career;
• Proven experience in brand marketing, ideally within a lifestyle hotel, hospitality setting, or similar creative industries;
• Strong background in executing bold, innovative marketing campaigns that resonate with diverse audiences;
• You’re a natural leader with the ability to inspire and grow a talented team, while also working cross-functionally with other departments to deliver on 25hours’ brand promise;
• A deep understanding of Sydney’s nightlife, food, beverage, and cultural scene is essential – your knowledge of the city’s pulse will help you make 25hours a must-visit destination;
• A mad passion for hotels, the community, design, art, food & beverage, and an understanding of Sydney’s night and day life and concepts is a must!

What’s in it for you …

• Get to know our 25hours hotels and stay for free for a maximum of 10 nights per year as an employee;
• Take advantage of being part of Ennismore and get generous discounts when visiting our bars and restaurants as well as booking hotel rooms all over the world;
• Access to Accor's ALL Heartists program, offering exclusive discounts, offers, and experiences at Accor hotels and partner locations;
• Benefit from great offers from our numerous cooperation partners;
• A competitive package and plenty of opportunity for development.