Director of Business Development

Exquisitely designed, magnificently welcoming, Sofitel Kuala Lumpur Damansara is your private oasis of luxury and relaxation. Promising an unforgettable fusion of Malaysian culture and French art de vivre, every detail is curated for your comfort.

Sleep dreamily and dine divinely. Relax in our award-winning spa, and cool off in the refreshing pool. A hotel that cares for you as much as it cares for its community, just steps from the restaurants and shopping centres of Damansara Heights.

Job Description – Director of Business Development

Position Summary

The Director of Business Development is responsible for driving the hotel’s (or company’s) long-term growth by developing strategic business opportunities, building strong client relationships, and identifying new markets and revenue streams. This role works closely with the General Manager, Sales & Marketing team, and Accor Corporate Office (if applicable) to ensure business expansion aligns with brand standards and overall financial goals.

Key Responsibilities

Strategic Planning & Growth

• Develop, implement, and execute the business development strategy to maximize revenue and profitability.

• Identify new business opportunities, partnerships, and markets (corporate, MICE, leisure, government, etc.).

• Conduct market analysis and competitive benchmarking to guide business decisions.

• Work with leadership to establish annual business development goals and KPIs.

Sales & Revenue Generation

• Drive top-line revenue growth across rooms, F&B, events, and other revenue streams.

• Lead the negotiation and closing of high-value business deals, contracts, and partnerships.

• Support the Sales & Marketing team in securing large corporate accounts, long-stay agreements, and group bookings.

• Monitor and review performance of key accounts and suggest improvement plans.

Client & Partner Relationship Management

• Develop and maintain strong relationships with key corporate clients, travel agents, OTAs, government bodies, and industry partners.

• Represent the hotel at industry events, trade shows, and networking forums to enhance brand visibility.

• Build loyalty and retention programs that strengthen client partnerships.

Team Leadership & Collaboration

• Lead, coach, and mentor the Business Development and Sales teams to achieve targets.

• Work cross-functionally with Operations, Revenue Management, and Marketing to align strategies.

• Promote a high-performance culture focused on accountability, innovation, and results.

Reporting & Compliance

• Prepare business performance reports for senior management and owners.

• Ensure compliance with company policies, brand standards, and legal requirements.

• Manage budgets, forecasts, and ROI analysis for business development activities.

Key Competencies

• Strategic Thinking & Visionary Leadership

• Strong Business Acumen & Financial Literacy

• Negotiation & Influencing Skills

• Networking & Relationship Building

• Results-Oriented & Performance Driven

• Innovation & Adaptability

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality, or related field (MBA preferred).

• Minimum 8–10 years of progressive experience in Sales, Business Development, or Commercial leadership roles within hospitality or related industries.

• Proven track record of achieving revenue growth and securing high-value partnerships.

• Strong financial acumen with ability to prepare forecasts, analyze data, and drive profitability.

• Excellent communication, negotiation, and presentation skills.

• Strong leadership with ability to motivate, develop, and retain high-performing teams.

• Well-versed with hospitality systems (e.g., Opera, Delphi, Salesforce, STR reports) and digital sales platforms.

•Employee benefit card offering discounted rates in Accor Hotels worldwide

•Develop your talent through learning programs by Accor Academy

•Opportunity to grow within your Hotel and across the world

•Ability to contribute to the local community and make a difference through our Corporate Social Responsibility activities