- 全职
- 正式
- ACCOR
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Novotel Riyadh Al Anoud, Riyadh, Saudi Arabia
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REF60434L
Digital Marketing Manager
Region
MEA SPAC
About Novotel Al Anoud:
Novotel Al Anoud, part of Accor Group, is a premium hotel in Riyadh that offers world-class hospitality services. We strive to create a memorable guest experience by combining innovation, comfort, and exceptional service. Join us and be part of a dynamic team driving digital transformation in hospitality
Key Responsibilities:
1. Digital Strategy & Planning:
Develop and execute a comprehensive digital marketing strategy aligned with the hotel’s business goals.
Ensure all digital activities adhere to Accor’s brand guidelines and digital standards.
Monitor market trends and competitor digital activities to identify opportunities for innovation.
2. Website & SEO Management:
Optimize the hotel’s website performance, content, and booking conversion rates.
Implement SEO/SEM strategies to improve search engine ranking and visibility.
Collaborate with Accor’s digital teams to update content, promotions, and special offers.
3. Social Media & Content Marketing:
Manage and grow the hotel's presence across social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
Develop engaging content, including text, images, and videos, to enhance audience engagement.
Work closely with influencers and brand ambassadors to boost digital reach and engagement.
4. Online Advertising & Performance Marketing:
Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.).
Optimize digital advertising spend to maximize ROI and direct bookings.
Track and analyze campaign performance, making data-driven recommendations for improvement.
5. Email Marketing & CRM:
Develop targeted email marketing campaigns to engage past and potential guests.
Work with Accor’s CRM tools to enhance customer retention and loyalty.
6. E-commerce & OTA Management:
Optimize the hotel’s presence on Online Travel Agencies (OTAs) such as Booking.com and Expedia.
Collaborate with the revenue management team to implement pricing strategies that maximize online sales.
7. Analytics & Reporting:
Track and report key digital performance metrics (website traffic, social media engagement, conversion rates, etc.).
Utilize tools like Google Analytics, Facebook Insights, and Accor’s digital dashboard to measure success.
Provide regular performance reports and insights to the Director of Business Development.
Qualifications & Experience:
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
3-5 years of experience in digital marketing, preferably within the hospitality industry.
Strong knowledge of SEO, SEM, Google Ads, social media marketing, and content creation.
Experience in using Google Analytics, Facebook Ads Manager, and email marketing platforms.
Familiarity with Accor’s digital tools and systems is a plus.
Strong analytical skills and ability to interpret data for decision-making.
Excellent communication and project management skills.
Job Benefits:
Competitive salary and benefits package.
Professional growth opportunities within Accor Group.
A dynamic and supportive work environment.
Employee discounts and exclusive hospitality benefits.
对于雅高集团来说,多元与包容意味着欢迎每一个人,并尊重他们的差异,我们仅根据素质和技能来优先提供就业和发展机会。我们的目标是提供有意义的就业机会,一个温暖和包容的文化,优秀的工作条件,并促进所有人的发展,包括残疾人士。
在申请时,请不要犹豫告诉我们您可能需要的任何特殊需求,以便我们考虑这些需求。
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