Digital Marketing Manager

Situated in Senayan Square at the South end of Jakarta's Central Business District, Fairmont Jakarta features 380 spacious guestrooms and 108 Fairmont branded Sky Suites. Additional features and amenities to the urban hotel include a number of lounges and several restaurants featuring a variety of culinary offerings. For corporate events and local galas, the hotel features 3,500 square meters of function space, including a 1,200 square-meter Grand Ballroom.

We are seeking a strategic and creative Digital Marketing Manager to lead the digital marketing strategy for Fairmont Jakarta featuring seven distinctive restaurants and bars alongside world-class accommodation and guest experiences.

This role will oversee the hotel’s digital ecosystem, including brand campaigns, performance marketing, social media, and online reputation management. The Digital Marketing Manager will play a critical role in driving direct room bookings, restaurant and bar reservations, and brand visibility across digital platforms while maintaining a premium brand image.

The ideal candidate combines data-driven marketing expertise with strong storytelling ability and understands the unique dynamics of luxury hospitality and lifestyle dining.

Key Responsibilities

Digital Strategy & Campaign Management

• Develop and execute a comprehensive digital marketing strategy that promotes both hotel rooms and F&B outlets, with a strong focus on revenue growth.
• Plan and manage integrated digital campaigns across paid media, social media, email, and partnerships to increase reservations and footfall.
• Identify digital opportunities to position the hotel’ and its restaurants and bars as top dining destinations in Jakarta.

F&B Marketing & Promotion

• Lead digital campaigns promoting the hotel food & beverage offerings.
• Drive restaurant reservations through online booking platforms, website conversion optimization, and social media engagement.

Social Media & Content

• Develop a strong social media presence focused on lifestyle and dining experiences.
• Oversee the creation of high-quality content including photography, video, and short-form content tailored for relevant platforms.

Performance Marketing & Analytics

• Manage paid advertising campaigns (Google Ads, Meta Ads, social media ads) targeting both hotel guests and local dining audiences.
• Optimize digital funnels to drive bookings and guest engagement.
• Track campaign performance using analytics tools and generate actionable insights to improve ROI.

Website & Online Presence

• Ensure the hotel website and restaurant pages are optimized for search engines, user experience, and reservation conversion.
• Manage restaurant listings across Google, dining platforms, and lifestyle directories.

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or related field.
• Minimum 5 years of digital marketing experience, ideally in luxury hospitality, restaurants, lifestyle brands, or premium consumer brands.
• Strong experience in F&B marketing, restaurant promotion, or lifestyle marketing is highly preferred.
• Proven ability to drive online engagement into physical venue visits or reservations.
• Proficiency with digital marketing tools including Google Analytics, Google Ads, Meta Business Suite, CMS platforms, and CRM systems.
• Strong creative eye for food, beverage, and lifestyle content.
• Excellent project management and collaboration skills.
• Fluent in English; Bahasa Indonesia proficiency is preferred.
• Experience marketing high-end restaurants, bars, or nightlife venues.
• Existing network with food influencers, media, and lifestyle communities in Jakarta.
• Familiarity with restaurant reservation platforms and dining discovery apps.
   

Our commitment to Diversity & Inclusion

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

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