Digital Marketing & Ecommerce Manager

Novotel Hyderabad Airport designed to help guests find their way around easily is built on simplicity and elegance and well positioned near the new international airport.  The hotel features 290 rooms and suites in the Premier Floor with WiFi access, along with a restaurant, a bar, a beautiful outdoor swimming pool and meeting rooms accommodating up to 400 guests covering a total area of 7 acres. The major access routes are National Highway 7 (from the west) and Srisailam SH (from the east).

GENERAL INFORMATION

Address – Rajiv Gandhi International Airport, Shamshabad, Hyderabad, Telangana, India, Pin -500108

Telephone number: +91 (0) 40 6625 0000

Website: https://all.accor.com/hotel/6687/index.en.shtml

Main responsibilities:

• Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
• Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
• Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
• Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
• Reporting and Analysis of Web Direct and Indirect performance
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production

• Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines

• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
• Manage Hotel’s online reputation
• Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Ensure Accor App visibility and usage uplift across the hotel
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate

Qualification & Skills

• A minimum of 4 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
• A degree in marketing / digital marketing
• Excellent English, both verbal and written
• Strong understanding of current digital marketing concepts, strategy and best practice
• Excellent Presentation and customer relationship skills
• Energetic and passionate to work
• Innovative approach to work