Content Creator

SO/ Ras Al Khaimah is part of a coveted collection of hotels rooted in the world of fashion, commanding attention with it’s avant-garde design and creative approach to the world of luxury. This is a place where we celebrate brilliant individuals – you, our SO/ Icons. Welcome to your invite to the Front Row, a place where self-expression and experience count in equal measure.

As a Content Creator at SO/ Ras Al Khaimah, part of the All-Inclusive Collection, you will be responsible for developing engaging, high-quality content across all digital and print channels to reflect the hotel’s bold, playful, and stylish SO/ brand identity. You will capture the essence of the guest experience, promote hotel offerings, and drive engagement through creative storytelling.

Key Responsibilities:

• Create compelling content for social media platforms, websites, blogs, newsletters, and promotional materials.
• Capture high-quality photos, videos, and graphics that showcase the hotel’s facilities, experiences, and events.
• Collaborate with the marketing team to develop campaigns that align with brand strategy and objectives.
• Maintain consistency in brand voice, tone, and visual identity across all content.
• Monitor trends in social media, digital marketing, and hospitality to produce relevant and innovative content.
• Edit and optimize content for different channels to maximize reach and engagement.
• Coordinate with internal teams (F&B, Front Office, Events, etc.) to highlight special offers, events, and guest experiences.
• Manage content calendars and ensure timely delivery of all materials.
• Track and report content performance, providing insights and recommendations for improvement.
• Stay up to date with photography, videography, design, and editing tools and techniques.
• Support marketing initiatives, campaigns, and PR activities with relevant content creation.
• Uphold professional appearance and communication standards aligned with the SO/ brand.

• Bachelor’s degree in Marketing, Communications, Media, or a related field preferred.
• Proven experience in content creation, social media management, or digital marketing in luxury hospitality or lifestyle brands.
• Proficiency in photography, videography, and editing software (Adobe Creative Suite, Final Cut Pro, etc.).
• Strong creative, storytelling, and visual communication skills.
• Understanding of social media platforms, trends, and audience engagement strategies.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong organizational, multitasking, and time-management skills.
• Professional appearance and alignment with SO/ brand personality.
• Flexibility to work hours according to marketing campaigns, events, or social media needs.

What awaits you...

• The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.
• The ability to challenge the norm and work in an environment that is both creative and rewarding.
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
• A competitive package and plenty of development opportunities.