Associate Director of Sales – Leisure/Wholesale

Fairmont Hotels & Resorts is where the intimate equally coexists with the infinite – an unrivaled portfolio of more than 90 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations – places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences. 

Job Purpose

This position is responsible for the management of sales activities in line with the annual sales and marketing plan and to achieve/exceed budget in executing the sales strategy of the Hotel. 

Key Interactions

Internally                                                                             

• Finance
• Front Office
• F&B
• General Administration
• Kitchen
• Talent & Culture

Externally

• Guests
• Clients
• Reporters/Journalists
• CEO’s, COO’s, MD’s & Directors

Primary Responsibilities

Business Performance

• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required
• Analyze monthly P&L and month-end reports, identify deviation from business plan goals
• Work with Finance and team in preparation and management of the department’s budget and financial forecasts
• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department

Sales & Marketing

• Conduct daily briefing with department on current key activities
• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
• Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence
• Determine the effectiveness of existing programs and develop new strategies
• Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments
• Actively participates in sales presentations, property tours and customer meetings
• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
• Participate in community and professional organizations to maintain high visibility and promote a positive image

Team Management

• Identify and develop team members with potential
• Conduct performance review and manages performance issues that arise within the management team
• Constantly monitor team members performance, attitude and degree of professionalism
• Conduct monthly departmental meetings

Replacement and Temporary Mission:

• Be ready and responsible for any job, which may be assigned by the management.

Knowledge and Experience

• Bachelor’s Degree from a reputable hospitality school
• Minimum 5 years of Sales management experience or at least 2 years of experience in a similar capacity with proven records
• High degree of professionalism with strong understanding of global markets and business acumen
• Excellent reading, writing and oral proficiency in English language
• Proficient in MS Excel, Word, & PowerPoint

Competencies

• Strong leadership and interpersonal skills
• Excellent communication and customer contact skills
• Results and service oriented with an eye for details
• Ability to multi-task, work well in stressful & high-pressure situations
• A team player & builder
• A motivator & self-starter
• Well-presented and professionally groomed at all times