Assistant Marketing & Communication Manager

The Fairmont Hanoi will open in the Vietnamese capital before year end of 2025, making it the first Fairmont brand in the country. The 241-room luxury hotel will take design inspiration from the art of lacquer with the traditional colours of Vietnam, the Indochinese style from the French colonial period, and draws motifs from Vietnam’s dynasties. Positioned as an urban resort, our guests will be able to enjoy a very special and unique range of offerings such as eight dining and bar venues including a rooftop terrace, as well as two indoor and outdoor swimming pools, an extensive gym and an entire floor of wellness spa and bathhouse. For corporate and social groups, the Fairmont Hanoi will offer three ballrooms, the largest being a 1,100m2 grand ballroom as well as nine meeting rooms, making it an outstanding destination for meetings, conferencing and events. The Fairmont Hanoi is set to become the social epicentre of Hanoi!

Drives the execution of integrated marketing and communication initiatives to support brand positioning, revenue generation, and guest engagement. Oversees the production and rollout of campaigns and creative assets, ensuring alignment across departments and with Fairmont brand standards. Acts as a key liaison between internal teams, creative partners, and media stakeholders to ensure impactful, timely, and brand-consistent marketing output.

Responsibilities

• Oversee the production schedules for all marketing and communication materials to ensure timely delivery and alignment with campaign objectives.
• Coordinate and support the execution of brand content and visual assets across internal departments and external partners.
• Manage vendor relationships, including coordination of contracts, billing, production orders, and creative service providers.
• Maintain and continuously update the internal media asset library (photos, videos, branding tools) to ensure ease of access and brand consistency.
• Provide logistical support for campaign rollouts, on-property events, photo/video shoots, and hotel activations.
• Support the Director of Marketing & Communications (DOMC) in developing creative concepts for campaigns, event themes, and brand storytelling.
• Organize and supervise on-site events and promotional activities from planning through execution.
• Support DOMC in monitoring and ensure that all printed and digital materials strictly adhere to brand and corporate identity guidelines.
• Assist the DOMC in managing KOL collaborations, public relations efforts, and coordination with local and international media.
• Provide administrative and operational support in the planning and implementation of the monthly social media calendar.
• Arrange VIP guest photography and maintain updated records for guest archives.
• Support DOMC in CSR programs and campaigns

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field.
• 3–5 years of relevant experience in Marketing or Communications, including 1–2 years in a supervisory or managerial role within hospitality or luxury sectors.
• Proven ability to generate creative concepts and storytelling ideas for luxury branding, integrated marketing campaigns, and experiential events.
• Strong visual and conceptual thinking with a keen eye for detail, aesthetics, and alignment with brand identity.
• Strong project management, organizational, and vendor negotiation skills.
• Familiarity with luxury branding, corporate identity standards, and visual storytelling.
• Bilingual preferred (Vietnamese & English).

Competencies

• Creativity & Conceptual Thinking: Able to think beyond standard formats, develop fresh campaign ideas, and transform abstract concepts into executable marketing deliverables.
• Brand Storytelling: Skilled in translating brand values into emotionally engaging content across various touchpoints.
• Attention to Detail: Ensures all materials meet the highest standards in design, tone, and messaging.
• Collaboration & Influence: Works effectively with creative partners, agencies, and internal teams to bring ideas to life.
• Detail-oriented and organized

• Reliable and detail-focused
• Courteous and helpful
• Able to manage multiple support tasks
• Able to handle confidential information with integrity
• Comfortable working in a dynamic and multicultural environment