Events Executive

Discover the warm hospitality of Sofitel Dubai The Palm, a luxurious 5-star beachfront resort nested on the East Crescent of the renowned Palm Jumeirah.

Nestled amongst lush greenery on the idyllic shores of the Arabian Gulf, Sofitel Dubai The Palm offers a tropical and relaxing sanctuary, only a short distance away from the vibrant, buzzing metropolis of Dubai.

With  touches of French elegance interlaced throughout the resort, we invite guests to enjoy an environment “Where life lives” and indulge in excellence.

The resort comprises of 360 contemporary guest rooms and suites, 182 serviced apartments, 4 ultra-luxury villas, Sofitel Spa with L’Occitane, Fitness Centre, Kids Club and offers a large variety of dining options with 7 restaurants, 5 bars, and lounges.

• Maintain comprehensive, accurate, and up-to-date records of all sales agreements, contracts, and quotations in line with Sofitel’s standards and operational procedures.
• Possess a solid understanding of the contribution margins across various offerings, collaborating with department heads to optimize overall revenue and operating results.
• Serve as the primary liaison between the resort and group organizers for all assigned events, ensuring seamless communication and follow-up to deliver exceptional group experiences that enhance guest satisfaction and promote repeat business.
• Oversee the billing process, ensuring timely receipt of deposits and credit applications in accordance with financial guidelines.
• Ensure all client files are organized, current, and contain all necessary documentation for seamless event execution.
• Lead pre-event and pre-conference meetings with clients and relevant internal teams to confirm all event details and operational requirements.
• Demonstrate flexibility to support events outside of standard working hours, including evenings, weekends, and holidays, as needed.
• Conduct property site inspections for prospective and confirmed clients, showcasing resort facilities and services to enhance conversion.
• Actively participate in meetings related to Catering, Conference Services, and Events to stay aligned with operational objectives and client expectations.
• Build and maintain strong client relationships before, during, and after each event to exceed expectations and encourage future business.
• Coordinate with the Food & Beverage team to ensure clear communication of business forecasts, schedules, and service requirements.
• Ensure all relevant event information is communicated accurately and promptly to the Banqueting and Conference teams to support flawless execution.
• Manage function space allocation efficiently to meet group requirements and maximize space utilization.
• Respond to all event inquiries and proposal requests within 24 hours, providing detailed and tailored responses to client needs.
• Meet with clients to finalize event specifics, provide personalized site tours, and highlight resort features and offerings.
• Collaborate with the Executive Chef to design customized menus and accommodate special client requests.
• Follow up on all assigned leads and proposals to drive event bookings and conversion rates.
• Ensure all confirmed events are accurately documented on Banquet Event Orders (BEOs) and distributed promptly.
• Lead regular BEO review meetings and communicate updates or changes to relevant departments to ensure service excellence.
• Participate in designated internal meetings and planning sessions to support resort-wide event strategies.
• Promote a collaborative work environment by fostering positive interdepartmental relationships and teamwork.

• Bachelor’s degree in Hospitality Management, Event Management, Business Administration, or a related field preferred. Equivalent work experience in luxury hospitality may be considered.
• Minimum 2-3 years of experience in events planning, conference services, or sales within a 4- or 5-star hotel/resort environment.
• Proven track record in coordinating corporate events, social functions, weddings, incentives, and group bookings.
• Strong understanding of banqueting operations, food and beverage coordination, and luxury guest service standards.
• Excellent communication and interpersonal skills with the ability to build rapport with clients and stakeholders at all levels.
• Highly organized with keen attention to detail and the ability to manage multiple events simultaneously under tight deadlines.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and event management software or hotel systems (e.g., Opera).
• Financial acumen with the ability to analyze margins, track budgets, and manage cost-effective event solutions.
• A proactive and resourceful approach, with strong problem-solving and negotiation skills.
• Professional appearance and demeanor, maintaining the brand image of a luxury resort.
• Ability to work flexible hours, including evenings, weekends, and holidays, depending on event schedules.
• Fluency in English; additional languages are a plus and highly valued in international environments.