1. Full-Time
  2. Permanent
  4. Sales & Marketing


Fairmont Jasper Park Lodge, Jasper, Canada



Public Relations Manager (On-Site)


Luxury & Lifestyle

This vacancy has now expired. Please see similar roles below...

Company Description

Fairmont Jasper Park Lodge is seeking passionate and adventurous individuals to join our incredible team here in the Canadian Rocky Mountains. Our hotel offers a wide variety of jobs in over thirty departments and is sure to have something that sparks your interest. We pride ourselves on the work/play lifestyle that working in Jasper National Park provides and we do our best to ensure your quality of life is elevated when working for us. If you have ever dreamed of working in Jasper, don't miss out on this opportunity. 

Job Description

Under the leadership of the Regional Director of Public Relations and the Director of Sales & Marketing, Fairmont Jasper Park Lodge, the primary responsibility of this role includes executing on strategic PR tactics that will increase destination awareness and maximize revenue generation for the resort. In conjunction with Canada’s Western Mountain Collection and Fairmont corporate office, the successful candidate will also specialize in leveraging this world-renowned property’s unique selling proposition and maximizing exposure through strategically vetted PR, travel media and influencer opportunities, and supporting activations for maximum amplification. This role will also lead the management of brand reputation and crisis communications, as well as maintaining strong alignment with marketing to ensure brand consistency and messaging.

What is in it for you:

  • Subsidized staff accommodation provided on-site
  • Competitive extended benefits package including medical, vision and dental for full time permanent status
  • Employee Travel Program
  • Comprehensive Wellness Platform
  • Discounts on food & beverage/spa/golf
  • Opportunity to develop your talent and grow within Fairmont Jasper Park Lodge and over 5,000 properties

What you will be doing:  

  • Reporting to the Regional Director of Public Relations (RDPR), with a strong dotted line to the Director of Sales & Marketing (DOSM) at Fairmont Jasper Park Lodge, this role will deliver on aligned PR strategies in order to stimulate and support sales initiatives and overall hotel revenue objectives
  • Coordinate individual and group travel media familiarization trips
  • Host key travel media on property; evenings and weekends as required
  • Oversee influencer collaborations, including vetting, setting KPIs, and follow-up in accordance with resort policies and needs
  • Support content creator collaborations alongside the resort’s marketing team
  • Coordinate photo and film shoots on-site as necessary
  • Act as spokesperson for the resort and as a member of the crisis management team
  • Manage media inquiries and interview requests, including drafting of key messaging and ensuring spokesperson readiness (e.g. GM)
  • Provide PR amplification for on-property special event activations, including execution of relevant media launches
  • Leverage existing travel media relationships, and cultivate new contacts within the Canadian, US and target international market networks
  • Attend relevant media marketplaces as required
  • Develop and distribute press releases, and support internal guest / Heartist communications as needed
  • Collaborate with regional PR team to maintain an updated centralized media database
  • Update and maintain resort press kit, pressroom, and story starters. Keep corporate PR and agencies informed of all news
  • Update regional media calendar on a weekly basis
  • Submit monthly, mid-year, and annual PR reports to hotel executive team and corporate office, and compile PR updates as needed
  • Pursue key influential awards and execute nominations accordingly
  • In coordination with the DOSM, undertake other tasks and duties that may be required from time to time at the resort


Your experience and skills include:

  • 3-5 years’ public relations and communications experience in the luxury hotel sector preferred
  • Established database of Canadian, USA and international travel media & influencer contacts
  • Excellent writing skills
  • Crisis communications and online reputation management experience required
  • Experience utilizing Cision or other media monitoring and distribution platforms
  • Experience with influencer analysis tools, like Hype Auditor
  • Ability to prioritize numerous projects with competing deadlines
  • Articulate, professional, mature, self-motivated and energetic team-player
  • Highly responsible and reliable
  • University/College degree in a related discipline an asset

Your team and working environment:

  • Hospitality employees worldwide making this a great place to develop lifelong connections
  • Fast-paced, upscale, luxury hotel
  • Close proximity to Marmot Basin Ski Resorts in winter and world-renowned hiking trails in summer

Additional Information

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Our commitment to Diversity & Inclusion:

Since 1907, Fairmont Hotels & Resorts has been dedicated to crafting unforgettable experiences for both guests and colleagues alike. Essential to this success has been diversity, equity and inclusion being woven into the fabric of our brand’s DNA. We pride ourselves on being an equal opportunity employer, fostering an open and inclusive culture that welcomes everyone, empowers all colleagues and cultivates individual and collective innovation and performance. Our ambition is to provide all of our Talent with fair and equitable opportunities to grow to attain their full potential. We believe that diversity in our teams not only enriches the lives of our Talent, but also provides the best possible experience to everyone who visits our iconic hotels and resorts worldwide. 

 We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. We encourage you to let us know if you require any accommodations through the application/recruitment process, and we will work with you to meet your needs. 

APPLY TODAY: You can find out more about life working at Fairmont Jasper Park Lodge - Jasper Park Lodge | Fairmont Mountain Meetings | (fairmontmtnjobs.com)

Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities. 

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Discover the life that awaits you at Accor, visit https://careers.accor.com/ Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.


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