Director of Sales & Marketing

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The Swissotel Living Jeddah is seeking a motivated and dynamic Director of Sales and Marketing with proven leadership skills, creativity and a “can do” work ethic. This position is accountable for leading all aspects of Sales, Revenue, Conference Services, Marketing and PR and will be responsible for collaborating with departments in developing and implementing strategies to maximize sales, revenue, destination and product awareness through all segments. In terms of specialization, ideally our DOSM candidate will have a strong understanding of the Transient segment with a proven track record of creating and driving tactics to achieve results and have strong experience in overseeing marketing and digital activities.  Further collaboration is additionally required with Accor corporate office and other local and domestic destination partner

• Minimum of five years' experience in luxury hotel sales, with prior Director of Sales and Marketing role required
• Proven expertise in advertising and promotional strategies
• Superior communication and interpersonal abilities, with a strong focus on innovation and results-orientation
• Demonstrated leadership capabilities and extensive managerial experience
• Highly motivated and results-driven professional with exceptional professionalism and interpersonal skills
• Bachelor's degree and/or Hotel Management degree strongly preferred
• Proficiency in Microsoft programs (Outlook, Teams, PowerPoint), Opera, S&C, and advanced administrative skills
• Comprehensive knowledge of hotel accounting procedures
• Willingness to travel and work flexible hours as necessitated by the role

Summary of Responsibilities:

Reporting to the General Manager, responsibilities and essential job functions include but are not limited to, the following:

• Oversight of the day to day activities, strategic direction and development of our  Group Sellers, Conference Services as well as PR/Marketing teams.
• Work collaboratively with the Regional Director of Sales & Marketing and Accor corporate to maximize the performance.
• Strategies implemented will be a combination of regional and hotel initiatives to drive performance in all market segments – Group, Transient and Tour.  This role will be involved in both efforts while responsible for maximizing all revenue opportunities.
• Communication is critical for this role as it relates to the implementation of S&M initiatives to drive revenue, ownership communication, reporting, sharing of best practices, and stakeholder management of our Regional Sales and Marketing team members.
• A desire to work collaboratively with others in a complex but highly rewarding structure is critical for the successful candidate in this role. 
• Focus on the Transient segment with the goal of strategically developing programming and resort animation to drive marketing and promotional opportunities.  Collaboration with sister hotels and Regional teams to create content, and to share or adopt hotel best practices.
• Lead and collaborate with Regional Sellers to grow and develop new accounts & markets from the Group, Consortia, Tour and FIT segments. 
• Responsible for establishing all sales quotas as outlined in the budget then working closely with all Sellers to drive performance for goal achievement.  
• Demonstrates a strong knowledge in Revenue Management, ensuring optimal revenues/yields based on demand and growth requirements.  Strong focus on creating initiatives to drive demand during shoulder/slow periods. 
• Champion of all Accor S&M campaigns and programs thus ensuring hotel participation and compliance.
• Leads and supports the on property Conference Services Team. Ensures follow-up and action plans to build VOG results and meeting planner guest satisfaction. 
• Develop Sales and Marketing & PR strategies & tactics that both align and support the hotels strategic plan and re-positioning.  
• Active oversight for all digital marketing activities, including content creation, analytics and preparation of seasonal tactical plans for the property.  This will include working closely with the Regional Digital Marketing Team to ensure synergies amongst Regional and Corporate campaigns/strategies.
• Oversight of digital presence and management of the hotels’ social platforms. 
• Participation in the development of the hotel’s online reputation strategy.
• Develop and implements the creation and distribution of collateral (online and traditional) and all sales promotional pieces to support business goals and destination awareness.
• Monitoring marketing efforts to ensure consistent tone and articulation of property USPs. 
• Ultimately responsible for the hotels adherence to all brand marketing standards, including internal and guest facing communications/signage.
• Manage Public Relations initiatives, working in collaboration with Dir of PR and Regional Dir of PR to leverage National/International opportunities.
• Develops meaningful and strategic partnerships with local and external organizations to further brand/product awareness entailing collaboration with Brand and Regional teams.
• Prepares weekly, monthly, quarterly and annual reports as required and analyses external reports and resources to establish hotel’s market position.
• Ability to analyze data and metrics, and to create a plan to action opportunities.    Articulate updates and results as required.
• Identifies opportunities to increase on-going and additional revenue streams and creates value by challenging existing processes, encouraging innovation and driving necessary change.
• Provides customer intelligence and evaluation of market & economic trends, adapting sales, pricing and marketing strategies to meet/exceed customer expectations.
• Responsible for managing S&M expenses and payroll.
• Maintains a strong relationship with Owners and actively participates in the preparation and delivery of monthly/quarterly/annual business reviews.
• “Hires the Best” for the property-based Sales and Marketing leadership team and provides on-going coaching, training and action plans to promote development of Managers and their direct reports.
• As an active member of the hotel Executive Committee the role is actively involved in hotel events, assisting with general communications and colleague engagement action plans.
• Other duties and some travel as required.