Marketing Strategy Manager

About the Company 

At Accor, we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the world’s leading hospitality groups, Accor is home to over 5,000 properties across 110 countries, united by a shared commitment to excellence, innovation, and our signature Heartist culture

Our Business

Accor Plus offers the ALL Accor+ Explorer programme - Accor’s premium paid subscription travel, dining, and lifestyle loyalty programme. We are committed to delivering exceptional value, seamless experiences, and meaningful engagement across our member community of 460,000 members across Asia Pacific.

About the role

Based in Singapore, the Marketing Strategy Manager is responsible for:

• Develop and execute data-driven marketing strategies to drive customer acquisition, retention, and brand growth.

• Leverage market insights and customer behaviour to create innovative marketing plans aligned with business objectives.

• Apply and embody our Heartist philosophy in all marketing initiatives.

• Create personalised and impactful campaigns that resonate with diverse traveller personas and subscription tiers.

• Strengthen Accor Plus’ brand position as a leader in the hospitality industry through effective strategy and execution.

About You

Our ideal candidate will be:

• Analytical marketer: Strong background in interpreting customer data, travel trends, and competitor activity to uncover actionable insights.

• Audience‑first strategist: Skilled in segmentation and persona development, tailoring campaigns to different traveler types and subscription tiers.

• Performance‑driven planner: Experienced in building marketing frameworks that enable acquisition and retention teams to execute efficiently and measure impact.

• Cross‑functional collaborator: Adept at partnering with product, sales, and customer success teams to align marketing with launches, feedback loops, and customer journey improvements.

• Metrics‑focused operator: Comfortable managing budgets while tracking KPIs such as acquisition cost, retention rates, and campaign ROI to continuously optimize strategies.

 Why Us?

Enjoy great benefits with a leader in the Loyalty Membership & Hospitality space.

• Flexible / hybrid working culture

• Staff discounts at our hotels

• Global business with opportunities for growth across APAC

Our commitment to Diversity & Inclusion

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.