Social Media Manager

Ennismore, the fastest-growing lifestyle and leisure hospitality company, is bringing the iconic Delano brand to the UAE for the first time. When Delano South Beach arrived on the Miami scene in 1995, it introduced an entirely fresh take on 5-star luxury and marked the inception of lifestyle hospitality. Delano was celebrated for its blend of timeless elegance, modern design, and vibrant energy; it became the social hub, bringing together the who’s who of the fashion and entertainment world. Guided by the same principles that propelled the original Delano to icon status, Delano Dubai will usher in a new era of sophisticated style and elevated service to the UAE.

Located on the pristine shores of Bluewaters Island, the Delano Dubai resort will boast an array of luxury rooms and suites, four exceptional culinary and mixology experiences, an ocean front swimming pool and a wellness studio. 

Summary
The Social Media Manager will be responsible for developing and executing the social media strategy, crafting engaging content, and fostering a thriving online community whilst staying on top of the latest social media trends and platforms.

Responsibilities 
•    Develop and implement a comprehensive social media strategy that aligns with our marketing goals.
•    Create engaging content (text, images, videos) for various social media platforms (e.g., Facebook, Instagram, X (formerly Twitter), Tik Tok, Threads, etc.).
•    Schedule and publish social media content via social media scheduling tools such as Meta for Business, Sprinklr, Hootsuit, Sprout Social, etc.
•    Monitor social media channels and respond to comments and messages in a timely and professional manner.
•    Engage with followers and build a strong brand community on social platforms.
•    Oversee customer service provided via social media.
•    Monitor the company's brand sentiment on social media.
•    Run social media advertising campaigns and analyze their performance.
•    Manage and analyze social media campaigns, tracking key performance indicators (KPIs).
•    Stay up-to-date on the latest social media trends and platforms and leverage them to optimize campaign performance.
•    Identify and collaborate with influencers and content creators to reach new audiences.
•    Collaborate with other marketing team members on integrated marketing campaigns and ensure brand consistency.
•    Analyze social media data to track performance, measure ROI, and identify areas for improvement.
 

Experience/Certificates/Education
•    Bachelor's degree in Marketing, Digital Marketing, Advertising or a related field (preferred).
•    3+ years of proven work experience as a Social Media Executive or similar.
•    Proficiency in content management and content management tools (such as Meta, Sprinklr, etc).
•    Proven experience in developing and managing social media strategies.
•    Strong understanding of marketing and social media principles and best practices.
•    Excellent copywriting skills.
•    Fluent proficiency in English and additional languages is a plus.
•    Experience with Google Analytics and other analytics platforms.
•    Strong knowledge of SEO and keyword search.
•    Proficiency in using Adobe Photoshop, Illustrator, Lightroom, InDesign and Premiere Pro (or similar).
•    Proficiency in using AI Tools.
•    Excellent organizational skills and time management skills.
•    Ability to work independently and as part of a team.

As part of our commitment to your growth and success, we ensure you receive the necessary support, training, and leadership throughout your journey with us. You'll have the opportunity to participate in training and development programs aimed at honing your skills and enhancing your expertise in luxury hospitality space.