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Paris, France

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REF2911I

Global Influence Assistant - 6 Months Internship

Region

Accor HQ


Company Description

At Accor, we are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS


Job Description

- Contribute in the implementation of year-long strategies, hero activations and campaigns amplification, with all types of talents (Tiktokers, content creators, lifestyle & travel talents, loyalty bloggers, VIPs and sometimes celebrities) for the brands, whether it is with agency support (with our external partners, for the large majority of our brands) or not (in-house management)

- Work hand in hand with Marketing, Brands & Social Media teams to have a seamless integration of influence across 

- Work hand in hand with our regional hubs and support them to amplify their local activations

- Be performance driven – set goals, track conversions, and measure success of influencer programs (via Traackr)

- Actively keep a pulse on emerging influencers and trends through various social media channels (Instagram, TikTok, Twitch, YouTube…) and news/media

- Contribute in creating an advanced and comprehensive influencer content calendar, to continually drive brand preference and engagement

- Contribute in establishing and maintaining regular communication between brands and influencer partners, actively source and negotiate new influencer partnerships

- Monitor influencer content to ensure compliance with brands voices and guidelines

- Contribute in negotiating contracts and organization of micro and macro influencer programs in a full-funnel approach

- Project manage influencer marketing campaigns and collaborations, from initial brief to post campaign reporting, including campaign activation and talent content creation

 


Qualifications

- Fluent in English (spoken & written) – mandatory!

- Degree in Marketing, Communications, or any similar field

- Thorough understanding of current social media and influencer marketing trends

- Proficiency in analytics tools (Traackr…)

- Excellent communication and relationship-building skills, be comfortable presenting ideas and results to both clients and internal teams

- A creative way of thinking and expert at multitasking

- Brand understanding

- Be comfortable leading your own projects

1-2 years previous experience in social media/influence preferred


Additional Information

Ideally you will bring with you a passion for the world of influencer marketing and an understanding of the importance of managing relationships, applying logic, and actively listening to brands and internal client needs to create and manage effective campaigns for our varied portfolio of brands.

La diversité et l’inclusion pour Accor, c’est accueillir chacun et chacune dans le respect de ses différences en donnant la priorité aux seules qualités et compétences. Notre ambition est de développer l’emploi, mieux accueillir, offrir d’excellentes conditions de travail et  favoriser l’évolution de l’ensemble des collaborateurs et notamment des personnes en situation de handicap. N’hésitez pas à nous faire part de vos éventuels besoins spécifiques afin que nous puissions les prendre en considération lors de votre processus de recrutement.

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