JUMP TO CONTENT
  1. Tiempo completo
  2. Permanente
  3. RAFFLES
  4. Ventas & Marketing

__jobinformationwidget.freetext.LocationText__

Raffles Doha, Doha, Qatar

__jobinformationwidget.freetext.ExternalReference__

REF29452R

Assistant Director of Digital Marketing

Region

Luxury & Lifestyle

Este puesto vacante ya se ha cerrado. Consulte puestos parecidos a continuación...


Company Description

#BeLimitless 

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities. 

By joining an Accor brand, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.  

Do what you love; care for the world; dare to challenge the status quo! #BELIMITLESS 


Job Description

Scope and Objectives 

The position is to maintain and execute the hotel’s Digital Marketing and E-commerce activities including but not limited to developing strategy, content updates, Social media management, email marketing, display and programmatic campaigns, Metasearch and OTA optimization. The Assistant director of digital marketing is a brand ambassador supporting Raffles Doha and Fairmont Doha commercial strategy, working closely with the regional office, agencies and other collaborators.

Essential Responsibilities and Duties

  • Build Digital yearly plan and budget for the hotels across Direct & Indirect channels
  • Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR and F&B
  • Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
  • Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
  • Reporting and Analysis of Web Direct and Indirect performance
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
  • Handle the CRM and email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
  • Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
  • Manage Hotel’s online reputation
  • Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Ensure Accor App visibility and usage uplift across the hotel
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate

Qualifications

Qualifications:

  • A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
  • A degree in Hospitality Management or Marketing and Communications
  • Excellent English, both verbal and written
  • Strong understanding of current digital marketing concepts, strategy and best practice
  • Excellent Presentation and customer relationship skills
  • Energetic and passionate to work
  • Innovative approach to work

La diversité et l’inclusion pour Accor, c’est accueillir chacun et chacune dans le respect de ses différences en donnant la priorité aux seules qualités et compétences. Notre ambition est de développer l’emploi, mieux accueillir, offrir d’excellentes conditions de travail et  favoriser l’évolution de l’ensemble des collaborateurs et notamment des personnes en situation de handicap. N’hésitez pas à nous faire part de vos éventuels besoins spécifiques afin que nous puissions les prendre en considération lors de votre processus de recrutement.

Buscar

Browse Jobs