Premium Midscale and Economy - Global Full Funnel Campaign Director

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Within the Global Digital Marketing & E-commerce (DM&E) team, the Global Full Funnel (FF) Campaign Director is responsible for leading the right implementation and execution of the full funnel Integrated Communication Plans (ICP) for PME brands.

This role ensures seamless collaboration between Global Brand teams, Global DM&E, Regions, and Agency, as well as liaising with Luxury & Lifestyle division and integrating ALL to deliver effective campaigns that drive business results while supporting Accor’s transition to the Full Funnel (FF) model.

Key Responsibilities

1. Lead the Full Funnel Model Transformation

• Foster the adoption and implementation of the Full Funnel (FF) model in collaboration with Agency and internal stakeholders (including DME & Brand teams).
• Define, implement and improve ways of working (WoW ) and collaboration to ensure effective delivery between brands/DM&E/Regions/Agency (brief, production, planning, budget).
• Work hand in hand with brand FF Brand leads to provide strategic guidance during brief creation and campaign planning.

2. ICP Coordination & Process

• Prepare, drive and orchestrate FF briefing sessions with Brands and Agency.
• Work effectively with brand FFBrand leads/DM&E during brief creation to ensure alignment with business objectives and strategies and ensure smooth collaboration across all touchpoints (campaign goals and KPI’s, target audiences, budgets, and deliverables)
• Ensure alignment with all stakeholders on ICP priorities, timelines, consistency, and deliverables
• Act as the central point of contact for coordinating ICP with all stakeholders (PME Brands/ L&L/ ALL / Global DM&E/ Regions and Agency) on Paid, Owned and Earned.
• Follow and evolve tools and systems compliance (Taxonomy, tracking rules…), around the ICP, to ensure comprehensive visibility across regions and brands.
• Deploy and Maximize ICP processes onto ASANA for Global PME ICP management (tool adoption and usage, trainings).
• Continuously improve Governance, Processes and ways of working with all stakeholders.

3. Media Strategy planning

• Using best-in-class Strategy to support the delivery of Full-Funnel Campaign Planning working conjunctly with DM&E channel experts
• Work jointly with Brands and agency bringing expertise on brief, audiences, media plan proposal and planning refinement.
• Link Media and other levers with content strategy to build Effective & Efficient Brand Strategies

4. Content Production

• Coordinate, with Agency, Content Factory master asset extension and asset reuse/adaptation and production to deliver scalable channel-led content (Paid, Owned and Earned)
• Develop toolkits, jointly with Full Funnel agency, that include guidelines, golden rules, recommendations, and best practices for effective deployment & execution.
• Support global teams and regions ​in the deployment, adaptation, and enhancement of content across various markets and platforms​

5. Performance Optimization & Reporting

• Collaborate on building an effective Measurement Frameworks for a full POE view.

• Oversee and consolidate the overall performance of campaigns and assets performance, across all channels (Paid, Owned, Earned) to ensure business objectives are met.
• Lead detailed reporting on campaign outcomes through feedback loops and post-mortem analyses of full funnel global campaigns.
• Collaborate with Agency and brand Full funnel lead /DME to identify areas for improvement based on data-driven insights.

• < 10 years e-commerce/Marketing experience.
• Strong understanding of all e-commerce channels
• Experience in media planning and content management
• Excellent Project/Campaign management skillset
• Strong influencing and collaboration skills
• Excellent organizational skills

Why Join Accor?

Accor dares to impact: 

- the world  

• We are committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. 
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:  

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences. 
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis. 
• We value the richness of diverse nationalities represented, from various backgrounds, encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees, especially those with disabilities. 

-and also : 

• ALL - Heartist® Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide. –
• Heartist® for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours). 
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities. 
• Sustainable Mobility Package up to €700 for the use of "green" transportation, or 50% coverage of Pass Navigo (public transportation pass). 
• €10 meal vouchers. 
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents. 
• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.