Marketing Manager

Where French sophistication meets coastal chic, Sofitel Gold Coast Broadbeach embodies Art de Vivre in the heart of Broadbeach, just steps from the ocean. Featuring 296 elegant rooms and suites, two stylish bars, a signature restaurant, multi-level pools, and ten refined event spaces, our hotel celebrates French elegance infused with the relaxed charm of the French Riviera.

This is the opportunity for a creative marketer with a passion for luxury hospitality. Lead innovative marketing campaigns, drive digital engagement, shape our brand story, and bring our F&B outlets to life through compelling campaigns, partnerships, and content.

Key Responsibilities

• Develop and execute multi-channel marketing campaigns (digital, print, social media) that elevate Sofitel’s brand presence.
• Support marketing initiatives across all Food & Beverage outlets, promoting experiences, seasonal offers, and signature events.
• Lead digital initiatives, including SEO, SEM, email marketing, content creation, and social media strategy (Meta, LinkedIn).
• Design and manage engaging digital content, photography, and video to showcase Sofitel’s experiences.
• Collaborate with influencers, bloggers, and local partners to amplify brand reach and create buzz.
• Design and implement a comprehensive Marketing & Communications Plan aligned with luxury brand standards.
• Manage advertising, sales presentations, and promotional initiatives to drive revenue and engagement.
• Conduct market research to uncover trends, guest preferences, and competitive insights to inform strategy.
• Maintain brand consistency across all touchpoints and marketing materials.
• Monitor campaign performance, reporting insights and ROI to senior management and appointed agencies.
• Collaborate with Sales, Operations, and Revenue teams to ensure marketing initiatives support business objectives.
• Manage the marketing budget effectively to maximise impact and return.

What You Will Bring

• Minimum 2 years’ marketing senior experience; luxury hospitality experience highly regarded.
• Qualifications in Marketing, Business, or related field preferred.
• Hands-on experience with Meta platforms, content generation, and community engagement.
• Experienced in influencer marketing, partnerships, and collaboration with local brands or media.
• Exceptional creative, written, and verbal communication skills.
• Proven ability to translate customer insights into compelling marketing strategies.
• Highly organised with the ability to manage multiple projects and deadlines.
• A strong passion and pride for the brand, showing elevated emotional intelligence.
• Adaptable and innovative, responding to changing market conditions with fresh ideas.

Thrive in Our Sofitel Gold Coast Broadbeach Community

• Complimentary duty meals and discounted on-site secure parking in the heart of Broadbeach.
• Celebrate your work anniversary with a complimentary Sofitel luxury stay and breakfast for two, plus a paid day off on your birthday.
• Generous discounts on accommodation, dining, and lifestyle experiences across Accor’s global portfolio.
• Tailored recognition and reward programs, with both pop up and large scale employee events every month.
• Ongoing leadership development, mentoring, and career growth opportunities.
• Inclusive and supportive culture where your creativity and leadership shape the guest experience.

Full Australian working rights are required for this role with the ability to work an average of 38 hours per week.

Our commitment to Diversity & Inclusion:

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.