Hotel Sales Manager

The Sales Manager at Novotel Sheffield is responsible for driving revenue growth through proactive sales activities, developing key accounts, and increasing market share across corporate, leisure, MICE, and group segments. The role focuses on building strong client relationships while representing the Novotel and Accor brands with professionalism and passion.

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster

Key Responsibilities

Sales & Revenue Generation

• Proactively identify, target, and secure new business for the hotel across agreed market segments

• Manage and grow existing client accounts to maximise room nights, meetings, and event revenue

• Achieve and exceed individual and hotel sales targets and KPIs

• Prepare and negotiate contracts, rates, and proposals in line with brand and revenue strategies

Account Management & Relationship Building

• Build strong relationships with corporate clients, agencies, and local businesses

• Conduct regular client meetings, site inspections, and hotel show-rounds

• Represent Novotel Sheffield at networking events, trade shows, and sales missions

Market & Strategy

• Analyse local market trends, competitor activity, and client needs

• Contribute to the hotel’s annual sales and marketing plan

• Work closely with Revenue, Reservations, and Operations teams to optimise performance

Administration & Reporting

• Maintain accurate records in CRM and sales systems

• Produce regular sales reports, forecasts, and activity updates

• Ensure all sales activity complies with brand standards and company policies

Skills & Experience Required

Essential

• Previous experience in hotel sales, hospitality sales, or a similar B2B sales role

• Proven ability to meet or exceed sales targets

• Strong communication, negotiation, and presentation skills

• Excellent organisation and time-management abilities

• Confident user of CRM systems and Microsoft Office

Desirable

• Experience within an international hotel brand

• Knowledge of the Sheffield or regional hospitality market

• Experience selling meetings, events, or corporate accommodation

Personal Attributes

• Results-driven and commercially minded

• Professional, confident, and relationship-focused

• Self-motivated with the ability to work independently

• Team-oriented with a positive and flexible attitude