Director of Sales - MICE

Experience the epitome of French-inspired luxury at Sofitel Bali Nusa Dua Beach Resort, a prestigious 5-star beachfront haven boasting tropical gardens and sleek modern architecture. Offers exclusive experiences for ALL members, this magnificent resort provides 413 exquisite rooms, including 39 suites and villas, along with an array of resort facilities.

Indulge in a culinary journey at three restaurants and two bars, rejuvenate at Sofitel FITNESS and Sofitel SPA, and delight in the outdoor and indoor kids club. Additionally, the resort features 24 function venues, including a Grand Ballroom and a Beachfront Ballroom. Discover the ultimate Art de Vivre at Club Millésime, where delectable cuisine, exquisite wines, and Balinese charm await. Nestled in the serene Nusa Dua enclave, this remarkable 5-star beach resort offers easy access to Bali’s tranquil eastern coastline. Just a 10-minute drive from the airport and a short distance from the water sport coastal area of Tanjung Benoa, it is situated within the exclusive resort area of Nusa Dua, showcasing a picturesque sunrise, pristine beach, and a 7 km beachside pathway ideal for morning walks or cycling tours.

As the Director of Sales - MICE, you will be responsible for driving the growth and success of Sofitel Bali Nusa Dua’s MICE business. This is a strategic leadership role where you will oversee all sales activities related to meetings, incentives, conferences, and exhibitions. You will lead a team of talented sales professionals, develop key client relationships, and collaborate closely with other departments to ensure a seamless guest experience and maximum revenue growth. Your role will be pivotal in positioning Sofitel Bali Nusa Dua as the premier MICE destination in the region.

Key Responsibilities

• Sales Strategy & Execution: Develop and implement a comprehensive MICE sales strategy to drive business growth and exceed revenue targets. Focus on increasing market share and attracting high-profile MICE clients.

• Team Leadership & Development: Lead, mentor, and motivate the MICE sales team to achieve performance goals. Foster a culture of high performance, creativity, and customer service excellence.

• Client Relationship Management: Establish and maintain strong relationships with key corporate clients, PCOs (Professional Conference Organizers), DMCs (Destination Management Companies), associations, and event planners. Ensure the highest level of customer satisfaction.

• Market Research & Competitor Analysis: Monitor and analyze industry trends, competitor offerings, and market dynamics. Adapt sales strategies to capitalize on emerging opportunities in the MICE sector.

• Event Support & Coordination: Work closely with the operations and events team to ensure seamless execution of MICE events, from initial inquiry to post-event follow-up. Ensure all client requirements are met and exceeded.

• Brand Promotion & Representation: Represent Sofitel Bali Nusa Dua at industry trade shows, exhibitions, and networking events. Promote the Sofitel brand as a luxury MICE destination and increase visibility within the global MICE community.

• Reporting & Analysis: Provide regular reports to the senior leadership team on MICE performance, trends, and opportunities. Evaluate and optimize sales processes to enhance revenue generation.

• Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field (Master’s degree preferred).

• Minimum 8 years of experience in MICE sales, with at least 5 years in a managerial or leadership role, preferably within the luxury hospitality sector.

• Proven track record of achieving and exceeding MICE sales targets, with a strong understanding of the MICE market and industry dynamics.

• In-depth knowledge of Bali’s MICE market and the ability to identify new business opportunities.

• Strong leadership skills with the ability to inspire and manage a high-performing sales team.

• Exceptional communication, negotiation, and relationship-building skills.

• Experience in using CRM systems and MS Office Suite (Excel, PowerPoint, Word).

• Fluent in English (both written and spoken); knowledge of other languages (e.g., Bahasa Indonesia) is a plus.

• Ability to work independently, take initiative, and make strategic decisions.