Director of Sales

Ennismore, together with its luxury brand SLS Hotels, has developed a spectacular all-inclusive project in the oasis of Playa Mujeres, just north of Cancún, Mexico: SLS Playa Mujeres Cancún, All-Inclusive Collection.

Our all-inclusive resort features 498 luxurious guest rooms, along with an impressive selection of 18 restaurants and a rejuvenating spa. Perfect for adults seeking an escape as well as families looking for connection and adventure, the hotel offers a world of extraordinary experiences in Cancún, delivering a wide range of services and activities designed for travelers of all ages.

This is not a project for those seeking simplicity. At Ennismore, we are ambitious, and this project is a clear reflection of that. If you are looking to make an impact while we continue to expand our presence in Mexico, help build an exciting hotel with an exceptional offering, and collaborate with some of the brightest and most talented professionals in the world of luxury and lifestyle hospitality, this could be the perfect opportunity for you.

Under the general guidance of the VP of Sales and/or General Manager, responsible for directing, coordinating, training, and supervising the Sales Managers and the Sales Administrators in all sales-related activities. Responsible for assisting in the creation of strategies and the direct oversight of the execution of plans and tactics used to focus on increasing direct revenue for the property. Responsible for growing existing accounts and generating new business to ensure that revenues meet or exceed budget to maximize revenue and profits, and to improve the hotel’s performance in the marketplace.

• Direct and manage all group and transient sales activities to maximize revenue for the hotel
• Prepare, implement and compile data for the strategic sales plan, monthly SMART goals, annual goals, sales budget, forecasts and other reports as directed/required
• Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management
• Recruit, direct, manage, train and counsel sales staff. Oversee departmental matters as they relate to federal, state and local employment and civil rights laws
• Participate in sales presentations, property tours and customer meetings
• Conduct and attend business review meetings, strategic sales meetings, management meetings and other meetings as required/ requested
• Represent the hotel in community and industry organizations and events
• Participate as team player with other key executive members
• Be a leader and role model to all team members
• Supervise, administer and ensure timely completion of all activities of the Sales Department
• Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services, Front Office, Housekeeping and Revenue Management
• Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
• Meet or exceed established goals
• Operate the Sales Department within established sales expense budget
• Coordinate group and transient bookings to maximize profits
• Initiate and follow up on leads
• Monitor production of all top accounts and evaluate trends within said market. Ensure sales staff is held accountable for those accounts within their respective territories
• Coordinate all non-group transient sales solicitations to maximize market mix
• Administer training in the Sales department
• Assist in the preparation of required reports in a timely manner
• Conduct weekly sales meetings and daily line ups
• Devise or modify procedures to solve process problems that will result in more efficient
• Any other reasonable duties as assigned by the supervisor or manager.
• We recognize we are in the hospitality industry and that may require us to provide lateral service. We will on occasion call for each individual in the team to on a routine basis perform various related tasks as needed in the spirit of providing exceptional guest service.
• Review meeting planner evaluations as received to ensure that any problems are rectified

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.

• Bachelor’s Degree preferred
• Minimum five (5) years of sales leadership experience in similar sized operation required, preferably in an upscale or lifestyle brand hotel
• Must have comprehensive knowledge of Deep knowledge of sales strategies, including transient, group, and negotiated corporate segments, catering sales, conference service and marketing management experience, guest relations and etiquette
• Strong understanding of brand positioning, market trends, and competitive dynamics within the luxury lifestyle hotel space, all-inclusive a plus
• Strong financial acumen, including forecasting, budgeting, and analysis of sales performance metrics
• Advanced negotiation skills, including contract management and pricing strategies aligned with brand and profitability objectives
• Proven team leader with a high level of energy and motivation with a proven track record of living the company's values
• Proficiency with CRM systems, sales analytics tools, and distribution platforms relevant to luxury hospitality
• Enter and locate work related information using computers and/or point of sale systems
• Ability to spend extended lengths of time viewing a computer screen
• Possess a gracious, friendly, and fun demeanor
• Ability to multitask, work in a fast-paced environment and have a high level attention to detail
• Maintain positive and productive working relationships with other employees and departments
• Ability to work independently and to partner with others to promote an environment of teamwork
• Must be able to stand or walk a minimum eight-hour shift.
• Must be able observant and quick to respond to various situations while also multitasking and handling stressful situations.
• Must have excellent communication skills and be able to read, write, speak and understand English.
• Must be able to work inside and outside at all times of the year as needed, based upon business volumes.

• The opportunity to join an innovative, fast-growing international group, committed not only to building new hotels but also to creating a global brand.
• The chance to challenge the conventional and work in an environment that is both creative and rewarding.
• To be part of a passionate team dedicated to delivering exceptional hospitality experiences and exploring new destinations at every opportunity.
• A competitive compensation package and multiple opportunities for growth and development.