Director of Sales & Marketing - Swissôtel Mariánské Lázně

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We are looking for a passionate talent with former hotels Sales & Marketing experience who will oversee and drive from Sales & Marketing point of view the successful opening of Swissôtel Mariánské Lázně Resort hotel;  a newly constructed  5-star hotel with 125 hotel rooms and suites, a lobby bar, restaurant, Swiss Cafe and roof bar. The Purovel Spa & Sport will be at the heart of operations. The amazing new built hotel is set to open in September 2025, operated under Swissôtel brand via Hotel Management Agreement.

What Will Be Your Responsibilities?

Responsibilities:

• Strategic planning and leadership: Establish annual business and marketing plans; manage, monitor and ensure effective execution of daily sales and marketing activities to achieve and exceed targets.
• Performance and market analysis: Prepare regular performance reports; perform market and competition analysis to optimize strategies.
• Industry Networking & Account Management: Build relationships with industry leaders; manage key customers and niche markets with tailored strategies as well as e-commerce
• Sales initiatives and guest offers: Support targeted sales efforts; design and promote packages and services to suit guest preferences.
• Negotiating contracts and representing the hotel: Represent the hotel at events to raise brand awareness; manage all RFPs
• Digital Marketing and Team Management: develop and supervise digital marketing strategies; train and mentor the sales and marketing team.

Who Are We Looking For? Ideal Candidate:

• Experience: 5+ years in hotel Sales & Marketing, with exposure to Corporate, MICE, Leisure group, and individual segments. Premium/luxury resort experience is a plus.
• Skills: Fluent in English and German; Another language a plus; Strong business awareness, presentation, communication, leadership, management and analytical skills.
• Education: University degree.
• Expertise: Destination sales & marketing, social media, and revenue management.
• Attributes: Guest and quality-oriented, dedicated, professional, with strong influencing, negotiating, and interpersonal skills.

What Do We Offer?

• Above-standard salary evaluation
• Opportunity to work in a multinational environment
• Career development within the worldwide Accor network
• Accor benefits like ALL Heartist card
• Development through Accor's learning programs

Join Us!

Open the door to the world of prestigious hospitality and become part of something greater. Apply today – submit your CV in English and answer our screening questions.

Swissôtel Mariánské Lázně – An Opportunity That Will Be a Milestone in Your Career.