- Vollzeit
- Festanstellung
- FAIRMONT
- Vertrieb und Marketing
__jobinformationwidget.freetext.LocationText__
New York, United States
__jobinformationwidget.freetext.ExternalReference__
REF3183Z
Director of Marketing & Communications - North & Central America
Region
Luxury & Lifestyle
Join a dynamic team and be part of the Fairmont family – with 90 spectacular properties, and 34 more in the pipeline, in 30 countries around the globe, stretching from the beaches of Hawaii, to the unspoiled national parks of Canada, to the heart of London, to the deserts of the United Arab Emirates. In the role of Director of Marketing & Communications, you will have a particularly special opportunity to serve as brand guardian in North & Central America, to play a critical role in celebrating this beloved brand’s legacy and setting the stage for the next 100 years.
Based out of the Group’s New York City office, the Director of Marketing & Communications is responsible for facilitating and implementing the Brand, Marketing & PR Strategy for Fairmont Hotels & Resorts in North & Central America, driving awareness and positive image for the brand and properties across the region. A strong specialist in optimizing marketing and communications outcomes, with the ability to comfortably manage campaigns and actively engage key stakeholders, including press, influencers, agencies, partners, internal collaborators, and hotel teams. Skills in prioritization, time management, multi-tasking and attention to detail are key criteria for this role. Must be equally comfortable independently driving projects as collaborating and working inter-departmentally.
What you will be doing:
Reporting to the VP, Marketing & Communications, North & Central America, responsibilities and essential job functions include but are not limited to the following:
- Supervise all brand-driven marketing & PR activities in North & Central America.
- Execute regional marketing & communications campaigns to reinforce the brand’s position as a leader and first choice in luxury travel.
- Plan and oversee regional advertising, promotional, influencer & PR activities, including integrated online and offline channels.
- Serve as primary brand ambassador, ensuring that brand guidelines and standards are in place and being followed across the hotels in scope and updated regularly as needed.
- Manage regional marketing, PR & influencer agencies, resources, partners, and suppliers for global, regional and hotel-specific projects and campaigns.
- Lead media relations activity in the North American market, regularly engaging, relationship-building and securing quality coverage with top press and influencer targets, and keeping apprised of changes in the media landscape.
- Plan and execute multiple in person activations per year, ranging from press events, media & influencer familiarization (FAM) trips, launch of new guest experiences and packages, etc.
- Represent the brand at key industry events, coordinating sponsor benefits, brand activation, executive presence, and press strategy.
- Leverage celebrities, brand ambassadors and influencers to engage on behalf of the brand.
- Oversee executive thought leadership program for the region, securing interviews, speaking opportunities, awards, etc. for key brand, regional and hotel executives.
- Responsible for the drafting and development of marketing & communications materials, including press releases, for regional news and initiatives.
- Provide key messaging support for media interviews, speaking opportunities, and for reputation management issues e.g. crisis communications; also take the lead on developing key messaging for in scope hotel- or region-specific issues, and sharing with brand communications leads across the organization.
- Work with digital marketing to develop compelling consumer and media content.
- Work closely with the head of global brand partnerships to produce consumer activations at the regional and property level.
- Responsible for optimizing individual hotel performance, working with on property teams to augment hotel programs, in support of key KPI’s on conversion, content, and reach.
- Provide day-to-day support for hotels under scope, including strategic counsel, resources, training and optimization of on-property talent, plus specialized attention and the deployment of tactical programs for the brand’s flagships and focus hotels.
- First point of contact for hotels under scope for crisis communications, from training to real-time crisis response and management.
- Hotel pre-opening marketing & PR support including but not limited to hotel pre-opening plan & budget, positioning, branding, press materials, targeted media outreach, events & FAMs, agency selection, on-property resourcing, and more.
- Provide strategic counsel and advisement on communications issues to regional leadership, including the support of Operations on owner messaging, and Talent & Culture on internal communications.
- Develop and deliver insightful marketing & communications strategies and presentations to the Executive Committee and business departments where appropriate.
- Submit monthly reports outlining regional activity, notable results, and return on investment (ROI).
- Research, analyze and monitor financial, technological, and demographic factors and trends so that market opportunities may be capitalized on.
- Actively look for opportunities to further the brand presence and market share across North & Central America.
- Minimum 8-10 years of experience in marketing and/or communications, preferably in a hotel, travel and/or luxury industry environment.
- Excellent English written and verbal communication skills required, across a variety of platforms and channels.
- Fulsome understanding of multi-channel marketing – including but not limited to PR, loyalty, digital, social, partnerships, customer relationship management – and the ability to champion and drive integrated programming in support of commercial objectives.
- Demonstrated ability to manage effective, impactful programs and projects from ideation and strategic planning through tactical execution and reporting.
- Well-connected in key cities across North America, with direct access to trending people, partners and events.
- Strong media and influencer relationships, with keen insight into the regional landscape, changes, opportunities, etc.
- Market research capabilities for competitor reviews.
- The successful candidate will be an extremely organized, detail-oriented, professional, self-motivated team-player with excellent interpersonal skills.
- Dynamic and confident individual with a positive attitude.
- Good time management and prioritizing capabilities.
- Must be able to work well under pressure and manage stakeholder expectations in a matrixed environment.
- Proven experience in anticipating and meeting the needs of various constituents (brand, hotel, owner, customer, media).
- Should display personal drive to succeed, achieve and produce high-quality work.
- University education preferred.
- Proficiency in Word, Excel, and Database management software.
Visa Requirements: Must Legally be authorized to work in the United States
- Salary Range: 150,000 – 182,000 USD Annual Base Salary
- Excellent Company benefits including medical, dental, vision, life insurance and 401K Retirement plan.
- Employee benefit card offering discounted rates in Accor worldwide for you and your family.
Our commitment to Diversity & Inclusion:
We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are, and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Laissez votre cœur vous guider dans ce monde où la vie bat plus fort
Diversity & Inclusion bedeutet für Accor, alle Menschen willkommen zu heißen und ihre Unterschiede zu respektieren. Wir stellen ei der Ausweitung von Beschäftigungs- und Entwicklungsmöglichkeiten ausschließlich Qualitäten und Fähigkeiten den Vordergrund. Unser Ziel ist es, eine sinnvolle Beschäftigung, eine herzliche und einladende Kultur und hervorragende Arbeitsbedingungen zu bieten und die Entwicklung aller Menschen, einschließlich der Menschen mit Behinderungen, zu fördern.
Zögere nicht, uns bei deiner Bewerbung deine besonderen Bedürfnisse mitzuteilen, damit wir diese berücksichtigen können.
Ähnliche Jobs
Gehalt
Ort
ibis budget Southampton Centre, Southampton, United Kingdom
Experience Level
Entry Level
Zeitplan der Arbeit
Teilzeit
Marken
ACCOR
Job-Typ
Befristung
Locations
United Kingdom
Job-Kategorie
Rooms
Beschreibung
We are seeking a friendly and professional Front Desk/Welcomer (Part Time/Zero Hour Contract)to join our team in Southampton, United Kingdom. As the first point of contact for our guests, you will pla
Referenz
f58e10da-b37c-408a-a1f8-8374bf616f9e
Verfallsdatum
01/01/0001
Gehalt
Ort
Novotel Bangkok Platinum Pratunam, Bangkok, Thailand
Experience Level
Associate
Zeitplan der Arbeit
Vollzeit
Marken
NOVOTEL
Job-Typ
Festanstellung
Locations
Bangkok
Job-Kategorie
Vertrieb und Marketing
Beschreibung
Correspond with prospects and answer any questions about the hotel’s venue options, rates, room types, venue packages, or promotions.Supporting the hotel sales manager in researching competitors.Coord
Referenz
46914f21-dd27-44c7-addc-1989ec6789a8
Verfallsdatum
01/01/0001
Gehalt
Ort
Mercure Maldives Kooddoo Resort, Kooddoo, Maldives
Experience Level
Executive
Zeitplan der Arbeit
Vollzeit
Marken
ACCOR
Job-Typ
Festanstellung
Locations
Kooddoo
Job-Kategorie
Wellness und Erholung
Beschreibung
The Assistant Spa Manager is responsible for the establishment and execution of clear short- and long-term goals. This includes the daily leadership of the spa and / or fitness / recreation team, busi
Referenz
1bee87a5-dbc1-4c32-8f84-8ae3f6d7d4aa
Verfallsdatum
01/01/0001
Gehalt
Ort
Novotel Bangkok Platinum Pratunam, Bangkok, Thailand
Experience Level
Director
Zeitplan der Arbeit
Vollzeit
Marken
NOVOTEL
Job-Typ
Festanstellung
Locations
Bangkok
Job-Kategorie
Vertrieb und Marketing
Beschreibung
Leads strategic planning and collaborates with all hotel profit generation teams to actively seek opportunities to drive incremental profit for Rooms, Restaurants, Spas, and other revenue streams.Effe
Referenz
318d66bd-8714-4621-a99b-bacc8405d64f
Verfallsdatum
01/01/0001
Gehalt
Ort
NOVOTEL GOA PANJIM, Panaji, India
Experience Level
Executive
Zeitplan der Arbeit
Vollzeit
Marken
ACCOR
Job-Typ
Festanstellung
Locations
Panaji
Job-Kategorie
Talent & Culture / HR
Beschreibung
Communicate and support company policies & procedures to maintain high employee morale and motivation, and ensure an atmosphere of participative management.Ensure optimum service through the effective
Referenz
29a22f6e-ac0a-41c0-9576-8ccb7836d114
Verfallsdatum
01/01/0001
Gehalt
Ort
Novotel Visakhapatnam Varun Beach, Visakhapatnam, India
Experience Level
Mid-Senior Level
Zeitplan der Arbeit
Vollzeit
Marken
ACCOR
Job-Typ
Festanstellung
Locations
Visakhapatnam
Job-Kategorie
Culinary
Beschreibung
Train and supervise the work of kitchen personnel in the respective sectionsEnsure personal cleanliness and proper deportment of all team membersProduce high quality food in a specified area of the fo
Referenz
e5f61307-5498-4584-879d-cb3af74f5ac6
Verfallsdatum
01/01/0001
Gehalt
Ort
Novotel Jaipur Convention Centre, Jaipur, India
Experience Level
Executive
Zeitplan der Arbeit
Vollzeit
Marken
ACCOR
Job-Typ
Festanstellung
Locations
Jaipur
Job-Kategorie
Culinary
Beschreibung
Stock up the assigned kitchen with raw materials and ingredients on a daily basis Be familiar with the use of all electrical and mechanical equipment in the kitchen and observe safety precautions when
Referenz
7bbb0021-4ee1-4de3-8005-2e6e95bbd061
Verfallsdatum
01/01/0001
Gehalt
Ort
Novotel Hyderabad Convention Centre, Hyderabad, India
Experience Level
Executive
Zeitplan der Arbeit
Vollzeit
Marken
NOVOTEL
Job-Typ
Festanstellung
Locations
Hyderabad
Job-Kategorie
Engineering & Wartung
Beschreibung
A little taste of your day-to-day:Every day is different, but you’ll mostly:• Install, inspect, and maintain air conditioning systems, including refrigeration, ventilation, and heating systems.• Diagn
Referenz
937510f7-ba9a-4645-84bf-34d8647ccf29
Verfallsdatum
01/01/0001
Gehalt
Ort
Novotel World Trade Centre Dubai, Dubai, United Arab Emirates
Experience Level
Executive
Zeitplan der Arbeit
Vollzeit
Marken
NOVOTEL
Job-Typ
Festanstellung
Locations
Dubai
Job-Kategorie
Finanzen
Beschreibung
Assist in the preparation of monthly financial statements, budgets, forecasts, and reports for cluster hotels.Ensure timely and accurate financial reporting in compliance with company policies and acc
Referenz
dcf15a2e-38fc-4c5d-a4a6-633b750e3908
Verfallsdatum
01/01/0001
Gehalt
Ort
Novotel Chennai OMR, Chennai, India
Experience Level
Mid-Senior Level
Zeitplan der Arbeit
Vollzeit
Marken
ACCOR
Job-Typ
Festanstellung
Locations
Chennai
Job-Kategorie
Vertrieb und Marketing
Beschreibung
Primary Responsibilities Prime Function: Constantly investigate and assess market conditions and competition to determine effective and productive sales programs
Referenz
b7eeb2b8-492c-4dee-87e6-5cb6f18534f6
Verfallsdatum
01/01/0001