Digital Marketing Manager

Pullman Luang Prabang

Hotels combining lifestyle and design, for business and leisure

Situated 10 minutes from downtown Luang Prabang in a charming mountain setting, the newly opened Pullman Luang Prabang sprawls over 16 hectares of landscaped gardens. It is the nearest resort to Kuang Si Waterfalls and Bear Rescue Centre.

Pullman Luang Prabang is the biggest resort in Luang Prabang with 123 spacious rooms. Each room features lofty vaulted ceilings and streamlined design, complimentary wi-fi, and a furnished balcony that looks out onto views of rice paddy fields. Pullman Luang Prabang features a vast lakefront all-day dining restaurant, lobby lounge and cool pool bar that serves a mix of international and local dishes with ingredients sourced from the resort's own organic farm.

Manage and execute Display advertising campaigns, including retargeting in order to raise hotel’s awareness and promote hotel’s offer.

• Define budget and brief media agency for creative and media plan

• Optimize and analyze campaign ROI  

• Social Media and online reputation:

• Social Media:

  • Define the Social Media strategy in line with the key Marketing objectives: Establish a hotel presence on selected platforms in line with the marketing strategy and compliant to the brand DNA.

  • Create engaging & relevant content (Text & visuals) in line with the brand DNA; Take part in conversations and answer comments/complains.

  • Manage the Social Media Agency if any and drive results.

  • Maintain and build close relationships with leading industry related bloggers & web editors in local city & overseas & to maintain regular conversations

  • Ensure the Social media policy is implemented for all employees at the hotel.

• Online reputation:

• Implement SOPs to encourage guests to write reviews on key review websites.

• Monitor reviews written by guests on review websites (Number and quality) through the ACCOR online Reputation Management tool.

• Manage the hotel presence on review websites and the relationship with key partners like TripAdvisor.

• Monitor Trip Advisor Business Listing

• Link Online Reputation results to Revenue results in order to fine tune the pricing strategy.

• Bachelor Degree or Master Degree in Marketing or a related field

• Relevant experience in the hotel industry is preferable. 

• Strong understanding of current online marketing concepts, strategy and best practice

• Minimum of 2 years experience in E-commerce including SEO, PPC, Display campaign, Email marketing, Content marketing and social media.

• Strong analytical skills and data-driven thinking

https://www.pullman-luangprabang.com/