Digital Marketing Manager

Primary Responsibilities

Marketing & Communication

• Maintain good working relationships with local and international media
• Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
• Execute media placements for hotel through news releases and personal contacts
• Develop business and leisure travel promotions; release to press and/or target audience
• Explore valuable media trades where appropriate
• Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
• Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel
• Maintain and update hotel’s website
• Submit stories/photos to media regularly. Monitor news coverage and circulate internally
• Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos
• Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
• Assist Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)
• Assist Director of Food and Beverage in the development and production of signage, menus, and other F&B collateral materials
• Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department
• Monitor all printed materials to ensure adherence to corporate identity standards
• Arrange photography of VIP guests and maintain archives
• Coordinate all special events and promotions with the aim to maximize publicity
• Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel’s representative on major civic or community programs
   

Team Management

• Interview, select and recruit team members
• Identify and develop team members with potential
• Conduct performance review with the team
• Constantly monitor team members’ appearance, attitude and degree of professionalism
• Develop, conduct and maintain all staff training programs for team members, focusing on their development needs, providing them with new skills to meet the changing needs of the business

Other Responsibilities

• Attend all briefings, meetings and trainings as assigned by management
• Maintain a high standard of personal appearance and hygiene at all times
• Be aware of the hotel fire & life safety/emergency procedures
• Perform other reasonable duties assigned by the assigned by the Management

Main Complexity/Critical issues in the Job

Allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels.