Digital Marketing Manager

Overlooking the scenic South China Sea, an hour away by ferry from Singapore, Mövenpick  Resort & Spa Bintan Lagoon will introduce Swiss-inspired hospitality to Bintan in celebration of Mövenpick's rich culinary legacy. The resort is set to be the new beach getaway destination for all generations with standout facilities, including 420 rooms & suites, two golf course, three lagoon swimming pools, unique restaurant concepts, a two-storey beach club, spacious event spaces. Wellness will also be an integral part of the resort experience, with a vast wellness and recreation village that will feature a gym, a spa, and Kid Club.

Develop and Execute Digital Marketing Strategies:

Create and implement integrated digital marketing strategies to drive business objectives (brand awareness, lead generation, sales, etc.).
Analyze customer insights and market trends to develop targeted campaigns.
Monitor and optimize digital marketing strategies for maximum ROI.
Campaign Management & Optimization:

Lead and manage paid advertising campaigns across platforms (Google Ads, Facebook, LinkedIn, etc.), focusing on budget optimization, audience targeting, and ad copy creation.
Develop SEO strategies to improve organic search rankings and increase web traffic.
Plan, create, and execute email marketing campaigns, ensuring high open and conversion rates.
Content Strategy & Execution:

Work with content teams to develop engaging content for blogs, social media, videos, and website copy.
Oversee content calendar creation and ensure content aligns with overall marketing strategy and brand guidelines.
Analytics and Reporting:

Analyze and report on the performance of digital marketing campaigns (using tools like Google Analytics, SEMrush, HubSpot, etc.).
Use insights and data to make informed decisions and optimize ongoing campaigns.
Track key performance indicators (KPIs), including conversion rates, click-through rates (CTR), ROI, and customer acquisition costs (CAC).
Cross-functional Collaboration:

Collaborate with internal teams, such as sales, product, and design, to ensure alignment of marketing efforts with broader business goals.
Work with external agencies or freelancers when necessary to execute campaigns or develop creative assets.
Stay Updated on Industry Trends:

Stay current with digital marketing trends, tools, and best practices to maintain a competitive edge.
Experiment with new marketing techniques and strategies to drive innovation.
 

Minimum 4-5 years of experience in digital marketing, preferably within a tech, SaaS, or e-commerce environment.
Proven track record of managing and optimizing paid digital advertising campaigns (Google Ads, Facebook, LinkedIn, etc.).
Strong understanding of SEO best practices and experience with SEO tools.
Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).
Familiarity with analytics tools like Google Analytics, Google Search Console, and other reporting platforms.