Digital Marketing Executive

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By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
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We are seeking a talented and innovative Digital Marketing Executive to join our dynamic team in AlUla, Saudi Arabia. As a key player in our marketing department, you will be responsible for developing and implementing cutting-edge digital marketing strategies to enhance our online presence and drive business growth.

• Develop and execute comprehensive digital marketing campaigns across various platforms to increase brand awareness and engagement
• Manage and optimize company websites using Content Management Systems (CMS) to ensure accurate content, SEO optimization, and seamless user experience
• Oversee and maintain Google Business Profiles for all properties, ensuring high accuracy and completeness
• Implement effective SEO strategies, including keyword-rich content creation, to improve visibility and drive traffic
• Manage paid media campaigns across search, display, and programmatic platforms, optimizing performance and budget allocation
• Collaborate with the marketing team to develop and execute CRM strategies that align with broader campaign activities
• Analyze campaign performance using Google Analytics 4 (GA4) and other tools to monitor user behavior, conversion paths, and overall effectiveness
• Translate data insights into actionable recommendations to improve ROI and marketing effectiveness
• Stay up-to-date with the latest digital marketing trends and best practices, implementing innovative strategies to maintain a competitive edge
• Coordinate with internal teams and external agencies to ensure cohesive marketing efforts and technical improvements

• Bachelor's degree in Marketing, Business, or a related field
• Minimum of 1 year of hands-on experience in a similar digital marketing role
• Proven track record of executing successful marketing strategies and delivering on KPIs
• Proficiency in using Content Management Systems (CMS) and SEO optimization techniques
• Experience managing Google Business Profiles and paid media campaigns across various platforms
• Strong analytical skills with expertise in using Google Analytics 4 (GA4) and other marketing analytics tools
• Knowledge of CRM strategies and email marketing platforms
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams
• Strong time management skills and ability to multitask in a fast-paced environment
• Up-to-date knowledge of the latest trends and best practices in digital marketing
• Experience with social media marketing and content creation
• Basic understanding of web design principles
• Passion for digital marketing and a customer-focused mindset
• Ability to work independently and as part of a team to meet deadlines and achieve goals

experience is an asset
Prior experience working with Opera or a related system
Strong interpersonal and problem solving abilities
Fluency in English, additional languages are a plus