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Dubai, United Arab Emirates

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REF3214E

Digital Engagement Manager

Region

MEA SPAC

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Company Description

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"


Job Description

Define, manage, and support the CRM Director in executing all CRM activities for MEASPAC region

Regional & Hub Responsibility:

 a) Regional / MEA APAC:  

  • Support Director, Digital Engagement in defining, executing, and reporting on the CRM strategy & performance for the entire region
  • Define, validate regional communications plan, and ensure seamless activation
    throughout the year

b) Hub / focus:

  • Own and manage the CRM strategy, plan, and personalization for the 3 hubs: MEA,SEA, PAC
  • Contribute to regional communication plan and ensure activation and
    communication accordingly
  • Work directly with hub commercial directors and in country experts to ensure hotel
    participation, execution, and performance

Responsible for activating all B2B & B2C CRM activities for:
- Accor Live Limitless
- Power Brands: Movenpick, Pullman, Novotel, Mercure, Ibis, etc.
- Brand & Loyalty Partnerships

Manage CRM levers such as email marketing, app push notifications, SMS/WhatsApp/Messaging, and web content merchandising

Continuous performance measurement and improvement of all digital engagement KPIs

Support and drive the development, ownership and execution of the MEA APAC CRM strategy


Qualifications

  • Bachelor's degree in a related field (e.g., marketing, journalism, English)
  • Minimum of 4 years of experience in related marketing or customer relationship management role
  • Minimum of 2 years in a CRM manager role
  • Language Requirement: English + Arabic and/or Turkish proficiency is a must
  • Strong copywriting, editing, and proofreading skills
  • Proficiency with CRM software and data analysis
  • tools such as Salesforce, Movable Ink, Litmus, and data analysis tools
  • Knowledge of targeting and multi-channel campaigns best practices
  • Understands CX - user journeys on the website
  • Excellent communication and teamwork skills

Additional Information

If you meet the qualifications and are excited about the opportunity, we invite you to submit your application for consideration.

We look forward to hearing from you!

Diversity & Inclusion bedeutet für Accor, alle Menschen willkommen zu heißen und ihre Unterschiede zu respektieren. Wir stellen ei der Ausweitung von Beschäftigungs- und Entwicklungsmöglichkeiten ausschließlich Qualitäten und Fähigkeiten den Vordergrund. Unser Ziel ist es, eine sinnvolle Beschäftigung, eine herzliche und einladende Kultur und hervorragende Arbeitsbedingungen zu bieten und die Entwicklung aller Menschen, einschließlich der Menschen mit Behinderungen, zu fördern. 

Zögere nicht, uns bei deiner Bewerbung deine besonderen Bedürfnisse mitzuteilen, damit wir diese berücksichtigen können. 

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