B2B Events & Business Coordinator

Accor is a worldwide leader in Luxury & Lifestyle hospitality, with more than 500 hotels in this segment and a strong pipeline of openings. 

The Group is structured into two divisions: 

• Premium, Midscale & Economy (“Power Brands”) 

• Luxury & Lifestyle, bringing together prestigious brands and Ennismore 

The Global Sales Luxury & Lifestyle team plays a key cross-functional role to support brands, strengthen Accor’s positioning, and drive high-value business to hotels. 

Role Overview:

Within the Global Sales Luxury & Lifestyle team, the apprentice will support the organization and performance of Accor’s presence at major international B2B events and trade shows.

This role combines event coordination, business analysis, and strategic support, contributing both to operational excellence and to the continuous improvement of our impact.

Key Responsibilities:

1. Event Coordination & Operations

• Support the organization of Accor’s participation in international trade shows
• Coordinate timelines from stand design to on-site execution
• Manage event platforms and participant registrations
• Support logistics: stand, catering, animations, suppliers
• Assist in the coordination of client events (concept, execution, follow-up)

2. Data, Reporting & Performance

• Support the tracking and analysis of event performance (participation, feedback, KPIs)
• Contribute to reporting and data structuring (Excel, dashboards)
• Assist in post-event analysis (REX – return on experience)
• Ensure data quality and support continuous improvement

3. Business & Market Insights

• Contribute to the development of knowledge on markets, clients, and trade shows
• Support the creation of event summaries (profiles, segments, buyers)
• Assist in identifying relevant opportunities and trends

4. Strategic & Recommendation Support

• Contribute to the preparation of hotel recommendations (target lists, segmentation)
• Support the team in building business-oriented approaches for each event
• Participate in the reflection on positioning and relevance of events

5. Brand & Experience

• Support the development of impactful brand experiences on stands and events
• Participate in the creation of content and communication materials
• Ensure consistency with brand guidelines and positioning

6. CSR & Innovation

• Support the implementation of CSR initiatives across events
• Monitor trends in event design, sustainability, and innovation
• Contribute ideas to improve formats and experiences

Profile:

• Master’s degree (Bac +4/5) in Business School, Marketing, Communication or Event Management
• Strong interest in events, business development and hospitality
• Ability to combine operational execution and analytical thinking

Skills:

• Excellent organizational skills and attention to detail
• Strong analytical mindset
• Proficiency in Excel and PowerPoint
• Comfortable with digital tools and platforms
• Strong communication and interpersonal skills

Languages:

• Fluent English (C1 minimum required)
• French fluent

Personal Qualities:

• Proactive and curious
• Structured and rigorous
• Ability to take initiative
• Team player with strong adaptability
• Interest in international environments